Brazilian footwear retailer with 100+ stores and omnichannel expansion
Di Santinni operates a large footwear retail network across Brazil with over 100 stores and an e-commerce platform, serving 4.3 million store visitors monthly. The tech stack—C#, .NET, SQL Server, Azure, plus multiple marketing-cloud platforms (Salesforce Marketing Cloud, HubSpot, Braze, Adobe Campaign, MoEngage)—reveals a retail organization wrestling with customer segmentation and CRM optimization. Current hiring (49 open roles, mostly sales and junior-level) focuses on store expansion rather than engineering capacity, while internal pain points center on data governance compliance and sales-target achievement.
Di Santinni is a Brazilian footwear manufacturer and retailer founded in 1980, initially as a small shoe factory before moving to retail with its first store in 1986. The company now operates a network of over 100 stores across 13 Brazilian states, concentrated in Rio de Janeiro, plus an online store for nationwide reach. The organization employs over 2,500 staff across retail locations, warehouses spanning 35,000+ square meters, and corporate functions. Distribution remains Brazil-only; the company focuses on exclusive product designs at competitive prices.
C#, .NET, ASP.NET, SQL Server, Azure, PostgreSQL, MySQL, MongoDB, Redis. Marketing platforms include Salesforce Marketing Cloud, HubSpot, Braze, Adobe Campaign, RD Station, and MoEngage.
Over 2,500 employees across stores, logistics, and corporate operations in Brazil. The organization is in the 1,001–5,000 size range.
Other companies in the same industry, closest in size