Direcional Engenharia Tech Stack

Brazilian residential developer scaling sales operations and lean construction practices

Construction Belo Horizonte, MG 5,001–10,000 employees Founded 1981 Public Company

Direcional is a large Brazilian homebuilder with 5,000+ employees and 40+ years in the market, now undergoing operational modernization. The tech stack—Salesforce, Power BI, SAP, TOTVS, plus AWS/Azure cloud infrastructure—sits atop a heavy hiring wave (68 roles posted in 30 days, accelerating) dominated by sales (38 open) and engineering (31 open). Active projects center on sales infrastructure (decorated sales stands, regional launches, incentive campaigns) and Last Planner System adoption, paired with persistent pain around budget tracking, SLA monitoring, and sales-target execution—suggesting an organization shifting from growth-by-volume toward operational discipline and customer retention.

Tech Stack 62 technologies

Core StackSalesforce AutoCAD SAP Power BI .NET React SQL Server AWS Grafana Datadog Elastic Stack AWS Glue AWS Lambda Redshift Python Apache Spark Node.js JavaScript Microsoft Office Excel Meta Google TOTVS Microsoft Project SQL PowerPoint Git Azure AWS Step Functions Athena+26 more

AdoptingLast Planner System

What Direcional Engenharia Is Building

◆Challenges

Budget monitoring
Post-sales demands
Identifying new sales opportunities
Meeting sales targets
Capturing new customers
Monitoring sla adherence
Training needs identification
Supplier control
Recruitment & selection
Training sales team

▲Active Projects

Vendas stand com apartamento decorado
Campanhas de incentivo mensal/anual de vendas
Track strategies and action plans for incorporação and vendas teams
Sales point construction
Lançamentos em regiões estratégicas
Recruitment & selection for incorporações and vendas
Legal project stage of developments
Last planner system implementation
Planning and control routine standardization
Lean culture implementation

Hiring Activity

Accelerating140 roles · 70 in 30d

Department

Sales

Engineering

Construction

Finance

Marketing

Ops

Product

Seniority

Junior

Mid

Intern

Senior

Manager

Director

Notable leadership hires: Sales Director

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About Direcional Engenharia

Direcional Engenharia is one of Brazil's largest residential developers, delivering thousands of housing units across 12 states with a focus on affordable housing for low-income buyers. Founded in 1981 and publicly traded, the company operates through two core functions: construction (incorporação) and sales (vendas). It runs dual ERP ecosystems (SAP and TOTVS), Salesforce for sales operations, and analytics via Power BI and AWS data pipelines, indicating a maturing tech footprint for a construction-phase business. Current hiring is concentrated in sales and engineering roles, with recruitment and training identified as internal bottlenecks.

HeadquartersBelo Horizonte, MG

Company Size5,001–10,000 employees

Founded1981

Hiring MarketsBrazil

Frequently Asked Questions

What is Direcional Engenharia's tech stack?

Direcional uses Salesforce (CRM), SAP and TOTVS (ERP), Power BI and Grafana (analytics), AWS and Azure (cloud), AutoCAD (design), and Microsoft Project for project management. Data pipeline tools include AWS Glue, Lambda, Redshift, and Athena.

What is Direcional Engenharia working on?

Current projects include Last Planner System implementation (lean construction), sales infrastructure (decorated show units, regional launches, incentive campaigns), SLA and budget monitoring systems, and recruitment/selection streamlining for sales and construction teams.