DIGOOH Tech Stack

Digital out-of-home ad network across German retail and high-traffic locations

Advertising Services Köln 11–50 employees Founded 2019 Public Company

DIGOOH operates a network of digital displays at point-of-sale and high-footfall sites across Germany, selling flexible advertising slots to national, regional, and local brands. The stack reveals a sales-driven operation: Salesforce + HubSpot for CRM, Microsoft Dynamics 365 for backend operations, and a lean Laravel/PHP engineering team maintaining the display infrastructure. Hiring is heavily weighted toward sales (18 roles open) versus engineering (4), matching their current phase: expanding location count and customer acquisition rather than platform rebuilds.

Tech Stack 15 technologies

Core StackPower Platform PHP Laravel HubSpot Salesforce Linux NGINX Redis Microsoft Dynamics 365 Microsoft 365 Microsoft Office DATEV Excel OPNsense Proxmox

What DIGOOH Is Building

◆Challenges

Expanding dooh network
Continuous expansion of dooh network
Maintaining reliability of display network
Developing sales team
Improving sales performance
Acquiring new advertising locations
Expanding retail media footprint
Talent acquisition for growth
Growth and compliance challenges
Risk management and mitigation

▲Active Projects

Dooh network expansion
Building customer base in region
Acquiring new locations in grocery retail
Repair coordination
Refurbishment process establishment
Microsoft 365 feature development
Application lifecycle management
Software integration
Acquiring new customers
Maintenance of digital displays

Hiring Activity

Steady30 roles · 10 in 30d

Department

Sales

Engineering

Ops

Finance

Marketing

Support

Seniority

Mid

Senior

Manager

Junior

Lead

C-Level

Notable leadership hires: Head of HR, Head of Sales, Chief Operations Officer, Service Operations Lead

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About DIGOOH

DIGOOH is a Berlin-based digital out-of-home (DOOH) media company founded in 2019, operating a network of animated and video-capable displays in retail environments and busy urban locations. The business model centers on selling time slots on these displays to advertisers—from national chains seeking branch-level targeting to local brands running regional campaigns. The company partners with location owners (primarily grocery retail) to place and maintain hardware, then handles sales, scheduling, and campaign fulfillment. Current operational focus is on expanding the physical network, establishing reliable maintenance and refurbishment processes, and growing the customer base. The organization is 11–50 people, publicly listed, and hiring exclusively in Germany.

HeadquartersKöln

Company Size11–50 employees

Founded2019

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does DIGOOH use?

Microsoft Dynamics 365, Salesforce, HubSpot, Laravel, PHP, Microsoft 365, NGINX, Redis, Linux, and OPNsense. The mix indicates a sales-ops platform (Dynamics 365 + Salesforce) layered over custom Laravel/PHP applications for display management and scheduling.

Where is DIGOOH headquartered?

Köln (Cologne), Germany. The company was founded in 2019 and is currently a publicly listed entity with 11–50 employees, hiring exclusively within Germany.