Ad production and automation for e-commerce brands at scale
Digital Ride runs a lean, distributed operation focused on high-volume creative production and workflow automation for e-commerce sellers. The tech mix—Figma, Photoshop, Meta Ads Manager, Shopify, and n8n/Make for automation—reflects a production-first business that sits between agency and SaaS. Pain points cluster around iteration speed and founder bandwidth, while hiring velocity is accelerating across marketing (7 roles) and engineering (4 roles), suggesting they're moving from founder-led delivery toward scaled operations.
Digital Ride scales e-commerce brands through weekly ad production, offer-page customization, and automation workflows. The company operates out of Auckland and works with multi-million-dollar sellers, handling static ad creation for Meta and other paid channels, custom landing pages, and complex tracking implementations. They extend Shopify's native capabilities via Liquid templating and API automation (n8n, Make, webhooks) to support non-standard bundling logic and advanced tracking. The team is distributed across Portugal, Argentina, Bulgaria, Philippines, Poland, Ukraine, and Vietnam.
Figma, Photoshop, Adobe Illustrator, and Adobe Premiere Pro for creative work; Meta Ads Manager for campaign deployment across Meta, TikTok, YouTube, and Instagram.
n8n and Make for API automation workflows, webhook integrations, and tracking implementations. They build custom automations on top of Shopify (Liquid) to handle complex offer logic and bundling carts.
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