De Nieuwe Zaak | United Playgrounds Tech Stack

E-commerce and digital marketing services for wholesale, brands, and retail

Technology, Information and Internet Zwolle, OV 51–200 employees Founded 2005 Privately Held

De Nieuwe Zaak is a Dutch digital agency (part of United Playgrounds) serving wholesale, brand manufacturers, and retailers with e-commerce and marketing transformation. The tech stack is analytics and martech-heavy—Google Analytics, BigQuery, HubSpot, BigCommerce, Intershop—signaling a data-first approach to conversion and lead optimization. Hiring is marketing-dominant (10 roles) with only 1 engineering position, reflecting a services-led model where client strategy and campaign execution drive revenue more than product development.

Tech Stack 27 technologies

Core StackGoogle Analytics Figma Python BigQuery Vertex AI Power BI Tableau React TypeScript Tailwind CSS Next.js Shopify HubSpot SQL Cloud Run GCS GCP Looker Studio BigCommerce Intershop Semrush Google Search Console Screaming Frog Google Channable Google Tag Manager Excel

What De Nieuwe Zaak | United Playgrounds Is Building

◆Challenges

Identifying bottlenecks
Improving online performance
Increasing organic traffic
Optimizing conversions
Optimizing lead generation processes
Improving technical seo
Improving online visibility

▲Active Projects

Marketing and e-commerce projects for intersport
Scalable data pipelines for marketing and webshop data
Site migrations
Lead generation campaigns for dnz and other agencies
Optimizing lead generation and demand generation processes in hubspot
Setting up smart workflows to enrich and nurture leads
Linkbuilding strategies
Link building strategies
Configure measurement systems
Implement tag management solutions

Hiring Activity

Accelerating10 roles · 9 in 30d

Department

Marketing

Engineering

Seniority

Mid

Senior

Lead

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About De Nieuwe Zaak | United Playgrounds

De Nieuwe Zaak helps wholesalers, brand manufacturers, and retail businesses navigate digital commerce and marketing transformation. The agency operates across e-commerce platform setup (BigCommerce, Intershop, Shopify), performance marketing (Google Ads, SEO, link building), lead generation workflows (HubSpot automation), and data analytics (BigQuery, Looker Studio, Tableau). Current project work spans site migrations, scalable data pipelines for webshop and marketing data, lead nurturing workflows, and technical SEO improvements. The 51–200 person organization is based in Zwolle, Netherlands, and operates as part of the broader United Playgrounds group.

HeadquartersZwolle, OV

Company Size51–200 employees

Founded2005

Hiring MarketsNetherlands

Frequently Asked Questions

What tech stack does De Nieuwe Zaak use?

Google Analytics, BigQuery, HubSpot, BigCommerce, Intershop, Shopify, React, Next.js, GCP (Cloud Run, Vertex AI), Looker Studio, Tableau, and Semrush for SEO and ad management.

What is De Nieuwe Zaak working on?

E-commerce and marketing projects for retail and wholesale clients, including site migrations, scalable data pipelines, lead generation workflows in HubSpot, technical SEO, and organic traffic optimization.