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Dana-co LLC Tech Stack

Luxury intimates brand group scaling DTC and retail channels

Design Services New York, NY 51–200 employees Founded 2001 Privately Held

Dana-co designs and markets upper-tier women's intimate apparel across the Natori, Josie Natori, Natori +Support, and Skarlett Blue labels. The tech stack reflects a direct-to-consumer and marketplace expansion strategy: Shopify for DTC, Mirakl for multi-channel retail, and active adoption of TikTok Shop alongside established ad platforms (Google, Meta, Pinterest). Sales hiring outpaces marketing 15:4, indicating a retail-first growth focus as the company scales floor space and brand presence across accounts.

Tech Stack 15 technologies

Core StackGoogle Ads Meta Ads Shopify Google Analytics Looker AWS Microsoft Office Excel Microsoft Advertising Pinterest Ads Google Analytics 4 TikTok Shop Mirakl Google Workspace Meta Ads Manager

AdoptingAWS TikTok Shop

What Dana-co LLC Is Building

◆Challenges

Scaling ad spend to $10m+ annually
Gaining space and market share
Identify areas for growth
Gaining floor space
Replacing external agencies
Increasing brand presence
Streamlining product setup workflows
Troubleshooting listing discrepancies
Maintaining strong roi
Brand promotion

▲Active Projects

Special events
Launching new ad platforms
Visual merchandising execution
Floor merchandising and stockroom organization
Fit events for consumers
Optimizing dtc website conversion
Automating data input and system integrations
Build brand presence at accounts
Sales associate contests
Product launch education

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Sales

15

Marketing

4

Ops

2

Manufacturing

1

Seniority

Mid

10

Senior

8

Junior

3

Intern

1

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About Dana-co LLC

Dana-co is a privately held intimates design house founded in 2001, headquartered in New York with 51–200 employees. The company holds exclusive licenses for the Natori brand portfolio—a luxury intimate apparel label—and launched the Skarlett Blue brand in 2014. Operations span design, manufacturing, wholesale distribution, and direct-to-consumer sales. Current projects center on DTC website conversion optimization, retail floor execution, and product launch education, while the company works to scale ad spend, gain retail floor space, and maintain advertising ROI across multiple channels.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2001

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Dana-co use?

Shopify for e-commerce, Mirakl for marketplace management, AWS for infrastructure, Google Analytics/Looker for reporting, and Google/Meta/Pinterest/TikTok Shop for advertising and customer acquisition.