Daju Tech Stack

Retail home and décor chain scaling omnichannel operations across Brazil

Retail Curitiba, PR 501–1,000 employees Founded 1983 Privately Held

Daju operates seven physical megastores in Paraná plus a 100k+ SKU e-commerce presence across Brazil, anchored in bed, bath, and home décor. The tech stack is frontend-heavy (React, Next.js, Node.js, TypeScript) with modern data pipelines (MySQL, PostgreSQL, GraphQL, RabbitMQ), but hiring momentum is concentrated in marketing (8 roles) and HR (4 roles) rather than engineering (1 role) — indicating a business scaling through demand generation and organizational growth rather than product velocity.

Tech Stack 39 technologies

Core StackMeta Ads Google Ads Power BI Node.js TypeScript MySQL PostgreSQL Docker GitHub Actions React Next.js Express GraphQL RabbitMQ Jira Figma Google Analytics 4 Looker Studio Data Studio Excel Google Sheets WhatsApp eSocial Fastify Apollo Axios Vitest Instagram TikTok Meta+9 more

What Daju Is Building

◆Challenges

Compliance with labor laws
Planning annual procurement calendar
Defining assortment strategy
Monitoring performance indicators
Optimizing paid media performance
Integrating crm with paid media
Increasing acquisition and retention revenue
Automating processes via ai agents
Optimizing current reports
Creating dashboards with ai analysis

▲Active Projects

Developing collections based on trends
Seasonal event production
Participating in industry events
Paid media campaign optimization
Crm integration with paid media
Performance dashboards development
Implement ai agent automation
Annual procurement budget planning
Projeto avarias
Projeto excelência de cama e banho

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Marketing

Logistics

Ops

Sales

Support

Data

Engineering

Seniority

Junior

Mid

Senior

Manager

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About Daju

Daju is a home and lifestyle retailer founded in 1983, now operating at scale across Brazil with over 40 years in the market. The business model spans seven physical megastores in Paraná plus direct-to-consumer e-commerce, carrying over 100,000 products across bedding, tableware, bath, rugs, curtains, décor, and housewares. The organization employs 501–1,000 people and is headquartered in Curitiba, PR. Current priorities include trend-driven assortment development, seasonal campaigns, paid media optimization, CRM-to-media integration, and AI-driven process automation.

HeadquartersCuritiba, PR

Company Size501–1,000 employees

Founded1983

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Daju use?

Daju runs React and Next.js on the frontend, Node.js with TypeScript on backend (Express, Fastify), PostgreSQL and MySQL for data, GraphQL and Apollo for APIs, RabbitMQ for messaging, and Docker for deployment. Analytics rely on Google Analytics 4, Power BI, and Looker Studio.

Where is Daju headquartered?

Daju is headquartered in Curitiba, Paraná, Brazil. The company operates seven megastores in Paraná and ships nationwide via e-commerce.