DAINESE Tech Stack

Global motorcycle and action-sports protection brand scaling data infrastructure and Asian manufacturing

Retail VICENZA, Vicenza 1,001–5,000 employees Founded 1972 Privately Held

Dainese is a 50-year-old Italian apparel and equipment manufacturer with three owned brands (Dainese, AGV, TCX) serving 96 countries across 50+ retail locations and direct e-commerce. The tech stack reveals a company mid-transition: heavy investment in Salesforce Commerce Cloud and core Microsoft cloud (SQL Server, Power BI) paired with aggressive adoption of Microsoft Fabric, OneLake, and Azure Data Factory—a signal of modernizing data pipelines to support multi-channel retail and supply-chain complexity. Hiring velocity is accelerating across sales, engineering, and manufacturing, with a near-even split between junior roles and leadership positions, suggesting simultaneous scaling of revenue operations and technical capability.

Tech Stack 21 technologies

Core StackPower BI JavaScript Apex Adobe Illustrator AWS SQL Server Integration Services Azure Service Bus Salesforce Commerce Cloud Salesforce Service Cloud Salesforce Marketing Cloud Visualforce Microsoft Office Excel Microsoft Project Teams PowerPoint

AdoptingAzure Data Factory Microsoft Fabric OneLake Synapse Data Activator

What DAINESE Is Building

◆Challenges

Data integration from various enterprise systems
Data governance and compliance
Performance and cost management
Technical issues prototyping production
Industrialization for asian markets
Cost reductions on direct spending
Data quality in erp
Streamline office activities
Preventing supply delays
Special shipment management

▲Active Projects

Microsoft fabric architecture design
Onelake data lakehouse strategy
Data integration pipelines
Salesforce commerce cloud feature development
Salesforce integration with enterprise systems
Helmet development
Industrialization of products for asian markets
Collaboration with external prototypers for sample optimization
Implementing the should cost model
Scouting new suppliers and materials

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Sales

Engineering

Manufacturing

Ops

Retail

Data

Logistics

Operations

Seniority

Junior

Intern

Mid

Senior

Lead

Manager

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About DAINESE

Dainese manufactures and distributes protective apparel, helmets, and wearable technology for motorcycling, skiing, mountain biking, and sailing. The company operates across EMEA, APAC, and the Americas, with headquarters in Vicenza, Italy, and a workforce of 1,400+ employees. Distribution reaches 96 countries via wholesale partnerships, company-operated retail destinations, and owned e-commerce channels. Current operational focus spans Salesforce Commerce Cloud deployments, enterprise data integration, and industrialization of production for Asian markets—reflecting both growth in direct-to-consumer channels and manufacturing footprint expansion.

HeadquartersVICENZA, Vicenza

Company Size1,001–5,000 employees

Founded1972

Hiring MarketsItaly, United Kingdom, United States

Frequently Asked Questions

What tech stack does Dainese use?

Dainese runs Salesforce (Commerce Cloud, Service Cloud, Marketing Cloud), Power BI and SQL Server for analytics, Azure service bus and data tools, JavaScript/Apex for customization, and AWS. It is actively adopting Microsoft Fabric, OneLake, and Azure Data Factory.

Where is Dainese headquartered?

Dainese is headquartered in Vicenza, Italy. The company was founded in 1972 and operates three owned brands (Dainese, AGV, TCX) with presence in 96 countries.