Design-first lifestyle brand scaling ecommerce and physical retail across India
DailyObjects is a design-led lifestyle retailer built on a Node.js + MongoDB + Express stack, now focused on operational and technical scaling. Pain points reveal the core tension: backend performance and system complexity are limiting order volume capacity, while warehouse and ecommerce platforms need parallel optimization. The hiring mix (balanced across design, engineering, marketing, sales) and active projects (platform systems, warehouse layout, lean processes) show a business shifting from product-market fit to unit economics—both through physical logistics and digital performance.
DailyObjects designs and sells lifestyle essentials—bags, phone cases, charging solutions, everyday carry—manufactured in India and shipped globally. The company operates a direct-to-consumer model through ecommerce (Shopify-hosted) and is expanding into owned retail locations across India. With 200+ employees and 2M+ customers globally, the business serves a design-conscious audience seeking alternatives to mass-market accessories. Operations span product design, in-house manufacturing partnerships with 1000+ craftspeople, fulfillment, and multichannel marketing via Google Ads and Meta.
Node.js, MongoDB, Express (MEAN), Angular/TypeScript frontend, Shopify (ecommerce platform), AWS (hosting), Redis (caching), Figma (design), and Google Analytics + Meta for marketing attribution.
Core ecommerce platform systems, warehouse layout optimization, lean process implementation, faster backend response times, and expanded digital + offline marketing campaigns to improve conversion and order volume.
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