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CTI Digital Tech Stack

Digital consultancy scaling data and AI capabilities for enterprise clients

IT Services and IT Consulting Manchester, England 51–200 employees Founded 2003 Privately Held

CTI Digital is a 150+-person digital services firm founded in 2003, now pivoting toward data-driven and AI-enabled delivery. The tech stack reveals a data analytics spine (BigQuery, dbt, GA4, Looker Studio, Tableau, Power BI) paired with ad-tech tooling (Google Ads, Meta, TikTok, Pinterest), and they're actively adopting Google Tag Manager and RAG — signaling a shift from traditional web/ecommerce builds toward in-house data infrastructure and generative AI offerings. Hiring velocity is accelerating, with half the open roles in data and growth functions, suggesting aggressive scaling of a new business unit around AI solutions.

Tech Stack 20 technologies

Core StackBigQuery dbt Power BI Tableau Google Ads Google Analytics 4 Piwik Pro Adobe Analytics Looker Studio Microsoft Advertising Meta TikTok Pinterest Funnel Supermetrics Tableau Cloud Azure LinkedIn Google Tag Manager

AdoptingRAG Google Tag Manager

What CTI Digital Is Building

◆Challenges

Scaling ai solutions for enterprise clients
Building new data & ai business unit
Clean data
Rock-solid infrastructure
Data governance compliance
Seamless collaboration across delivery teams
Client satisfaction and sla performance
Process refinement and workload management
Evolving paid media function
Adapting to evolving ai landscape

▲Active Projects

Robust data pipelines
Cro optimisation roadmap
Data foundations architecture
Ai solutions commercialisation
Building new data & ai business unit
Gtm setup for high-value client websites
Dashboard and report development
Geo capability
Ai adoption across paid media
Data transformation into structured systems

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Data

4

Growth

2

Marketing

2

Project

2

Finance

1

Sales

1

Support

1

Seniority

Senior

5

Lead

4

Mid

2

Junior

1

Manager

1

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About CTI Digital

CTI Digital combines design, development, and digital marketing services from a Manchester base. The core business spans CMS platforms (Drupal, Umbraco, Shopify Plus, WordPress), ecommerce, and strategic consultancy for mid-to-enterprise clients. Over the past two decades they've worked across travel, retail, nonprofit, and hospitality sectors. In the last 2–3 years, they've begun layering data analytics and emerging AI/XR capabilities alongside traditional delivery, now building this as a distinct business unit. Active projects underscore the transition: data foundations architecture, AI solutions commercialization, CRO optimization, and paid-media AI adoption sit alongside traditional web and dashboard work.

HeadquartersManchester, England

Company Size51–200 employees

Founded2003

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is CTI Digital's tech stack?

Analytics and BI: BigQuery, dbt, GA4, Looker Studio, Tableau, Power BI, Adobe Analytics, Piwik Pro. Ad platforms: Google Ads, Meta, TikTok, Pinterest, Microsoft Advertising, LinkedIn. Infrastructure: Azure, Google Tag Manager. Recently adopting RAG for AI work.