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Grupo CRI Soluções Imobiliárias Tech Stack

Regional real estate brokerage and investment advisory in coastal Santa Catarina

Real Estate Balneário Camboriú, Santa Catarina 11–50 employees Founded 2011 Privately Held

Grupo CRI is a small, locally-focused real estate firm operating across Balneário Camboriú, Itapema, and Praia Brava since 2011. The tech stack is lightweight—Excel, Trello, Notion, ClickUp—and hiring is sales-heavy (9 of 20 open roles), with accelerating velocity and a junior-dominated cohort. The active project list (social media content, personal branding, project organization) combined with pain points around sales volume, conversion rates, and content engagement suggests the firm is shifting toward direct-to-consumer marketing and operational scaling rather than pure brokerage.

Tech Stack 14 technologies

Core StackTrello ClickUp Asana Monday.com Adobe Premiere Pro After Effects Excel Notion Final Cut Pro YouTube Instagram TikTok LinkedIn WhatsApp

What Grupo CRI Soluções Imobiliárias Is Building

◆Challenges

Boosting sales volume
Improving conversion rates
Increasing team productivity
Standardizing project documentation
Strengthening personal branding
Enhancing brand presence
Improving content engagement
Financial health of rental portfolio
Accurate and predictable processes
Accelerating rental funnel

▲Active Projects

Strategic project organization
Personal branding of jesiel
Content creation for social media

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Sales

9

Ops

5

Finance

2

Marketing

2

Legal

1

Realestate

1

Seniority

Junior

12

Mid

6

Manager

2

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About Grupo CRI Soluções Imobiliárias

Grupo CRI Soluções Imobiliárias provides full-service real estate brokerage and investment advisory across the northern Santa Catarina coast. The firm handles property transactions from prospecting and feasibility analysis through closing and public registration, serving both residential buyers/sellers and property investors. With 11–50 employees based in Balneário Camboriú, the company competes on local market knowledge and transaction support rather than technology differentiation.

HeadquartersBalneário Camboriú, Santa Catarina

Company Size11–50 employees

Founded2011

Hiring MarketsBrazil

Frequently Asked Questions

What is Grupo CRI's business model?

Buy-and-sell brokerage plus investment consulting for the Balneário Camboriú, Itapema, and Praia Brava regions. They manage the full transaction lifecycle from lead generation to registration.