Crayola Tech Stack

Consumer art products manufacturer modernizing operations with data and AI

Manufacturing EASTON, PA 1,001–5,000 employees Privately Held

Crayola is a 1,001–5,000-person manufacturing company headquartered in Easton, PA, producing art supplies for families and educators globally. The tech stack reveals a company mid-transformation: legacy ERP (SAP, ABAP) paired with modern cloud analytics (Snowflake, Azure Data Factory, Power BI), plus active investment in PyTorch and TensorFlow for AI/ML workflows. Active projects span statistical process control, AI/ML model deployment, and GenAI integration—signaling a push to reduce equipment downtime and production costs through automation and predictive analytics rather than headcount reduction.

Tech Stack 43 technologies

Core StackSAP ABAP AutoCAD The Trade Desk Azure Data Factory Informatica Snowflake SQL Server Power BI PyTorch TensorFlow AWS Qualtrics SQL PLC Word Excel Outlook PowerPoint Amazon Advertising Amazon DSP CMMS Microsoft Fabric Azure AI Foundry Salsify BrightEdge Bazaarvoice Microsoft Office SAP IBP Domo+13 more

What Crayola Is Building

◆Challenges

Reducing operation and maintenance costs
Ensuring reliable production performance
Reducing overall cost
Cost savings
Improving product quality
Adapting to regulatory changes
Reducing equipment downtime
Managing capital projects for new equipment
Data platform modernization
Data governance compliance

▲Active Projects

Statistical process control implementation
Product launches
Capital projects for new equipment introduction
Redesign of existing equipment
Archive and catalog historical crayola products and documents
Error submission process across accounts
Awareness-driving campaigns in walmart connect, target roundel, amazon dsp
Crayola retail media plans
Ai/ml model development and deployment
Genai integration into business workflows

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Marketing

Ops

Engineering

Sales

Finance

Manufacturing

Data

Product

Seniority

Mid

Senior

Junior

Intern

Director

Manager

Staff

Notable leadership hires: Analytics Director

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About Crayola

Crayola manufactures and distributes art products—crayons, markers, and creative supplies—sold through retail channels to families, educators, and institutions worldwide. The company traces its origins to 1903 and operates major manufacturing facilities in Lehigh Valley, Pennsylvania, where it also runs The Crayola Experience, a consumer-facing creative attraction. The organization spans manufacturing, supply chain, product development, and retail marketing functions, with hiring concentrated in marketing (9 roles), operations (8), and engineering (5) over the past 30 days. Current pain points center on production reliability, equipment downtime, regulatory compliance, and data modernization—challenges typical of legacy manufacturing operations scaling toward data-driven decision-making.

HeadquartersEASTON, PA

Company Size1,001–5,000 employees

Hiring MarketsUnited States, Brazil, United Kingdom

Frequently Asked Questions

What tech stack does Crayola use?

Crayola runs SAP with ABAP for ERP, Snowflake and SQL Server for data warehousing, Azure Data Factory and Informatica for ETL, and Power BI plus Microsoft Fabric for analytics. Manufacturing uses PLC and CMMS systems. AI/ML projects employ PyTorch and TensorFlow on Azure AI Foundry.

Where is Crayola headquartered?

Crayola's world headquarters and major manufacturing facilities are located in Easton, Pennsylvania, where the company has been based for over 120 years.