B2C lead generation and campaign management across email, mobile, and direct sales
Cooper Advertising operates a lead-generation business focused on B2C acquisition for mid-market and enterprise clients. The tech stack is deliberately lean—Meta, Facebook Ads Manager, Google Ads, SQL, and Excel—reflecting a services-first model rather than platform engineering. Hiring velocity is accelerating, concentrated in marketing (8 roles) and data (3 roles), with only 1 engineering hire, suggesting growth is execution-driven rather than product-driven; the active project list (platform expansion, new ad format rollout) and stated pain points (ad account optimization, expanding to new platforms) indicate the bottleneck is scaling campaign execution and analytics, not building new infrastructure.
Cooper Advertising is a Hamburg-based lead-generation and B2C performance-marketing agency. Founded in 2016, the company works with enterprise and mid-market clients in energy, insurance, publishing, eCommerce, and advertising. Their service suite spans lead sourcing, email marketing, mobile marketing, telephone outreach, and direct-response campaigns, with a stated focus on data quality, legal compliance, and qualified analysis to minimize acquisition risk. Operating across multiple European offices, they combine local market expertise with centralized campaign design and technical implementation. The company currently operates with approximately 40–50 staff.
Meta, Instagram, Facebook Ads Manager, and Google Ads are their primary platforms. The stack also includes SQL for data querying and Excel/CSV for reporting and analysis.
Active projects include platform expansion rollout and new ad format rollout. Current challenges center on paid advertising account optimization and expanding marketing reach to new platforms.
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