Local radio broadcaster scaling digital revenue and multi-channel marketing
Connoisseur Media operates a network of local radio stations across the U.S., anchored by broadcast equipment and live content production. The hiring mix is sales-heavy (56 roles) with emerging digital and marketing investment (19 roles), while engineering remains small (5 roles) — typical for legacy media. Active projects center on equipment upgrades, remote sports broadcasts, and multi-channel campaign execution, but pain points reveal the core tension: scaling digital revenue while managing tight deadlines and compliance constraints in a capital-intensive, margin-sensitive business.
Notable leadership hires: Chief Engineer, Program Director
Connoisseur Media is a radio broadcaster founded in 2004 with stations across the United States and operations in the Bahamas. The company connects local audiences through on-air programming, live events, and digital channels, selling media time and marketing services to regional and national brands. Operations span broadcast infrastructure (equipment installation, system upgrades, live production), content creation (news, sports, entertainment), and media sales. The tech stack reflects this mix: streaming and production tools (Streamyard, Adobe Audition), sales and CRM infrastructure (Salesforce, HubSpot, WideOrbit), and standard business software (Google Workspace, NetSuite). The organization is headquartered in Westport, Connecticut.
Production and streaming (Streamyard, Adobe Audition, YouTube), sales/CRM (Salesforce, HubSpot, WideOrbit), business operations (NetSuite, Google Workspace, Zendesk). WideOrbit is specialized broadcast automation software for radio.
Broadcasting equipment installation and upgrades, live remote sports broadcasts, multi-channel marketing campaigns, social media content management, and measurement/reporting strategy — all while addressing digital revenue scaling and FCC compliance.
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