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Connexity, Inc. Tech Stack

Performance marketing platform connecting retailers with shoppers across channels

Technology, Information and Internet Santa Monica, California 201–500 employees Founded 1996 Public Company

Connexity operates a performance marketing platform built on Python, JavaScript, and Cypress—a lean tech stack that prioritizes testing and reliability over infrastructure complexity. The hiring mix is heavily sales-focused (11 roles) with minimal engineering (1 role), reflecting a mature, revenue-driven operation where customer acquisition and retention dominate the roadmap. Internal pain points cluster around creator ecosystem growth and ROI measurement, suggesting the business is expanding beyond traditional retail channels into publisher and influencer networks.

Tech Stack 13 technologies

Core StackCypress Postman Jenkins GitHub Actions Sentry Python JavaScript Taboola Excel Microsoft Office PowerPoint Pytest Cucumber

What Connexity, Inc. Is Building

◆Challenges

Expanding creator ecosystem
401k compliance testing
Benefits competitiveness
New creator acquisition
Employee engagement
Social awareness metrics
Demonstrating roi to clients
Acquiring new creators
Retaining creator relationships
Compensation alignment

▲Active Projects

Targeted acquisition initiatives
Campaign management and reporting
Annual open enrollment
Full-funnel solutioning
12 month events plan
Vendor renewals
Redefining brand sponsorships
Content
Referral programs
Publisher onboarding

Hiring Activity

Decelerating20 roles · 5 in 30d

Department

Sales

11

HR

4

Marketing

3

Engineering

1

Seniority

Director

5

Manager

5

Intern

3

Mid

3

Senior

3

Notable leadership hires: Human Resources Director

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About Connexity, Inc.

Connexity is a performance marketing company that helps online retailers find customers and drive sales through managed acquisition channels. The platform handles customer acquisition across display, search, retargeting, and CPC marketplaces on behalf of thousands of retailers in the US and Europe. Founded in 1996 and now a subsidiary of Taboola, Connexity manages the operational complexity of multi-channel campaigns, reporting, and ROI optimization for mid-market and enterprise retail clients. Current projects span campaign management infrastructure, full-funnel solutions design, and expansion into creator and publisher partnerships.

HeadquartersSanta Monica, California

Company Size201–500 employees

Founded1996

Hiring MarketsUnited States, Peru, United Kingdom, Australia, Hungary

Frequently Asked Questions

What tech stack does Connexity use?

Python, JavaScript, Cypress, Postman, Pytest, Cucumber, Jenkins, GitHub Actions, Sentry, and Excel. The stack emphasizes testing automation and observability for campaign management systems.