B2B lead-generation platform for UK property services
Compare My Move operates a lead-aggregation business connecting UK home movers with conveyancers, surveyors, removals firms, and house clearance providers. The tech stack is almost entirely marketing and analytics infrastructure—Meta, TikTok, Google Ads, GA4, Looker Studio—with design tools (Figma, Canva, Adobe) supporting campaign creative. Active projects center on paid-search optimization and partner-network expansion, while pain points cluster around managing large ad budgets, diagnosing auction pressure, and scaling the B2B sales team, suggesting the business is at an inflection point where demand generation now outpaces sales capacity.
Compare My Move is a lead-generation and comparison platform for the UK residential property market. The company attracts over 175,000 movers monthly to its site and distributes conveyancing, surveying, storage, removal, and house clearance leads to a vetted network of licensed service providers. Revenue comes from leads sold to these partners, not commission. The platform reaches over 4.5 million home movers annually through paid advertising and manages dedicated account relationships with larger partners. Based in Cardiff with 11–50 employees, the company was founded in 2012 as a partnership.
Meta, TikTok, Google Ads, Microsoft Advertising, Google Analytics 4, Looker Studio, Unbounce, Figma, Canva, and Adobe. Stack emphasizes paid-media management and performance analytics.
Yes. 8 active roles across marketing (3), design (2), sales (2), and operations (1). Mostly mid-level and senior positions. All hiring in the United Kingdom.
Over 175,000 movers visit the platform each month. The site reaches an estimated 4.5 million home movers annually via paid advertising.
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