All-in-one app for Brazilian freelancers to incorporate, manage taxes, and access benefits
Company Hero is a mobile-first platform built for Brazil's PJ (freelancer/contractor) workforce, handling company incorporation, invoicing, tax filing, and bundled insurance/health plans through a single app. The stack is Node.js + Next.js + React on GCP, with heavy reliance on managed services (Cloud Run, Pub/Sub, Firestore) — architecture that signals rapid scaling. Hiring is skewed heavily toward marketing (8 roles) over engineering (3), and active projects show the company is layering commerce infrastructure (CRM governance, collection funnel optimization, sales enablement) on top of core compliance tools — a shift from pure product-market fit into revenue operations and customer retention at scale.
Notable leadership hires: Content Head, Product Head
Company Hero simplifies business and compliance management for Brazilian PJs and MEI (micro-entrepreneur) status holders. The app bundles company registration, invoice issuance, tax payment (DAS), virtual office services, and insurance products (life, income protection, phone) in one interface. The company operates in São Paulo, has supported over 100,000 PJs since 2016, and maintains a 51–200 person team across marketing, engineering, and operations. Hiring is concentrated in Brazil. The product emphasizes speed (55-second support response time) and user experience (8/10 on Reclame Aqui customer review platform).
Node.js, Next.js, React, and TypeScript for front and back end. GCP infrastructure with Cloud Run, Pub/Sub, Cloud SQL, and Firestore. PostgreSQL and MongoDB for persistence. React Query and Zustand for state management.
São Paulo, Brazil. Privately held, founded in 2016, with 51–200 employees.
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