Cross-border B2B marketing agency with proprietary influencer discovery SaaS
Comms8 operates as a dual-business model: a creative services agency handling strategy, media buying, and PR for global brand expansion into APAC, combined with InfluenConnect, a proprietary SaaS tool for influencer discovery across 12 social platforms. The hiring velocity and project backlog reveal an engineering-driven inflection—57 open product roles against a relatively small headcount, with heavy focus on platform delivery and CRM automation, indicating a strategic shift from pure services toward productized offerings.
Comms8 is a London-based marketing agency founded in 2014, with strategic teams in Tokyo and Hong Kong. The firm serves mid-market and enterprise brands seeking market entry and growth in APAC and beyond, with recent client work spanning UNDP, HoYoverse, Montblanc, Estée Lauder, and Sony Pictures. Core service areas include marketing strategy, media planning and buying, social media strategy, and influencer marketing. The company operates InfluenConnect, a SaaS platform enabling influencer search and vetting across Eastern and Western social ecosystems. Operational scale spans 11–50 employees with active hiring across Vietnam, India, Southeast Asia, and the United States.
Comms8 operates on PowerPoint, Airtable, Zapier, Looker Studio, Trello, Jira, Notion, and Canva. This lightweight stack (no custom data warehouse or analytics platform) aligns with a services-first model, now shifting toward product infrastructure.
InfluenConnect is Comms8's proprietary SaaS portal for discovering and vetting influencers across 12 social media platforms spanning East and West markets. Core development and feature delivery are active priorities.
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