ColdIQ aggregates and reviews go-to-market tools for B2B teams, then teaches them how to use those tools through content. The company's hiring and project footprint reveal the actual business: they're a content-driven media operation (adopting video tools like After Effects, Premiere Pro, CapCut; running 10 active projects around LinkedIn content, carousel creation, and short-form video repurposing) layered on top of a tool-discovery model. Four of five open roles are in marketing, suggesting revenue is driven by audience and engagement rather than direct software sales.
ColdIQ operates a B2B go-to-market resource platform that combines tool reviews, comparisons, and educational content. The company targets mid-market and growing B2B sales and marketing teams looking to optimize their tech stack and campaign execution. Founded in 2020 and based in New York with 11–50 employees, ColdIQ is structured primarily around content production and audience development, with active hiring in marketing and video production roles. The platform aggregates intelligence on GTM software and translates that into how-to content distributed across LinkedIn, YouTube, TikTok, and Instagram.
ColdIQ uses LinkedIn, Slack, Notion, Loom, Figma, Google Workspace, Linear, and social platforms (YouTube, TikTok, Instagram). They are actively adopting video production tools: After Effects, Adobe Premiere Pro, and CapCut.
Primary focus is content production: LinkedIn carousel creation, short-form video repurposing (YouTube Shorts, Reels, TikTok), CEO content editing, and a visual brand kit. Secondary effort is performance-based content iteration and cross-platform personal brand strategy.
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