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COLD CULTURE Tech Stack
Madrid-based fashion brand scaling DTC with social-first marketing
Cold Culture is a 11–50-person apparel brand operating a Shopify storefront with global shipping, backed by a design-heavy tech stack (Adobe suite, Figma, React) and social advertising infrastructure (TikTok Ads, Meta Ads, Spark Ads). The hiring mix skews toward marketing (11) and sales (15) relative to product and design, paired with active projects around automation flows and Spark Ads optimization—typical of a growth-stage DTC brand scaling through paid social. Core friction points cluster around inventory management and supply-chain digitalization, not technology selection.
Tech Stack 32 technologies
Core StackAdobe Illustrator Adobe Photoshop Klaviyo Shopify Google Analytics Figma JavaScript React Meta Ads Google Ads Looker Power BI Adobe Premiere Pro Adobe InDesign Google Analytics 4 Excel Google Sheets Photoshop HTML CSS TikTok Ads Manager TikTok Meta Liquid Shopify Functions Remix Hotjar Webflow SQL Adobe After Effects+2 more
What COLD CULTURE Is Building
◆Challenges
- Inventory management
- Stockouts
- Ensuring top-sellers availability
- Experiencia de marca consistente
- Optimizing logistics costs
- Improving fulfillment efficiency
- Digitalizing supply chain
- Chaos in warehouse
- Inventory control issues
- Inefficient spark ads usage
▲Active Projects
- Launch new collections
- Visual merchandising
- Development of collections
- Christmas campaign
- Automation flows
- Spark ads always-on system
- Product drops publication
- Daily social media content
- Growth tools implementation
- Spark ads architecture and budget split
Hiring Activity
Steady50 roles · 20 in 30d
Department
Seniority
Notable leadership hires: Head of Brand
Company intelligence
