CoinTracker Tech Stack

Crypto tax and portfolio management platform for 2.5M+ users

Software Development Remote First 51–200 employees Founded 2017 Privately Held

CoinTracker built the dominant crypto tax compliance tool, now expanding into portfolio management and enterprise products. The tech stack reveals a data-first architecture (Segment, Metabase, Looker) paired with deep integrations across DeFi protocols (Coinbase, MetaMask, Solana, Uniswap), signaling expansion beyond tax filing into full portfolio orchestration. Hiring skews heavily toward product and senior IC roles while marketing and finance teams signal push into new verticals and CAC optimization.

Tech Stack 14 technologies

Core StackMetabase Looker Slack Meta Google TikTok LinkedIn Segment Notion Coinbase MetaMask OpenSea Solana Uniswap

What CoinTracker Is Building

◆Challenges

Scaling existing products
Exploring new verticals
Reducing customer acquisition cost
Driving incremental customers
Accurate marketing attribution
Increasing brand visibility
Generating pipeline opportunities
Performance and reliability challenges
Manual expensive planning
Forecasting and reporting delays

▲Active Projects

Crypto accounting subledger
Performance marketing program
Ai-native development stack
Cointracker enterprise
Crypto conference presence
Executive dinners
Scalable event systems
Affiliate program
Complex rules engine
Seo experiments

Hiring Activity

Steady15 roles · 6 in 30d

Department

Product

Engineering

Finance

Marketing

Design

Legal

Research

Seniority

Senior

Lead

Manager

Mid

Company intelligence

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About CoinTracker

CoinTracker provides crypto portfolio tracking, tax optimization, and compliance tooling for traders, investors, and institutions. Founded in 2017, the company serves over 2.5 million users globally and has raised over $100M in venture funding. The product stack spans tax subledger automation, performance analytics, and emerging enterprise offerings. Operations are remote-first across a 70-person team, with current hiring concentrated in the United States across product, engineering, and go-to-market functions.

HeadquartersRemote First

Company Size51–200 employees

Founded2017

Hiring MarketsUnited States

Frequently Asked Questions

What tech does CoinTracker use?

CoinTracker runs on Meta, Google, Segment for data collection, and Metabase/Looker for analytics. Integrations include Coinbase, MetaMask, Solana, Uniswap, and OpenSea for DeFi protocol connectivity.

What is CoinTracker working on?

Active projects include a crypto accounting subledger, enterprise product offering, performance marketing program, AI-native development stack, scalable event systems, and affiliate program expansion alongside SEO and marketing attribution efforts.