Shop equipment and service network for tire, wheel, and vehicle maintenance.
Coats manufactures and services tire changers, wheel balancers, lifts, and alignment systems for automotive repair shops. The tech stack is Microsoft/.NET/C#-heavy with Azure and AWS backing, plus SAP for operations—typical of industrial equipment makers. The hiring pivot toward engineering (5 roles) and ops (5 roles) paired with their "connected platforms" and "field service modernization" projects signals a shift from pure hardware into software-enabled service delivery and remote diagnostics.
Notable leadership hires: Director, Services & Connected Platforms
Coats is a privately held manufacturer of vehicle service equipment and repair shop systems, headquartered in La Vergne, Tennessee. The company operates a direct factory-trained service network alongside a distributor channel, covering tire changers, wheel balancers, alignment systems, lifts, and inspection equipment. Core pain points center on reducing equipment downtime, improving first-time fix rates, and meeting service-level KPIs—all driving their current work on connected platforms, field service modernization, and customer-facing dashboards. With 201–500 employees and manufacturing in-house, the company balances hardware reliability with an emerging software and services business.
Primarily Microsoft (.NET, C#, Visual Studio), cloud platforms (Azure, AWS), and SAP for operations. Also uses Power BI and Cognos for analytics, plus Android/Linux for field and mobile applications.
Field service modernization, connected platforms for equipment, customer-facing dashboards and portals, direct service network growth, and downtime-reduction initiatives. They're also running continuous improvement efforts on inventory and planning accuracy.
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