Coachway (Formerly EmpowrCoach) Tech Stack

All-in-one platform for online coaches: client management, marketing, and sales

Advertising Services Copenhagen, Capital Region of Denmark 2–10 employees Founded 2023 Partnership

Coachway is a micro-startup (founded 2023, 2–10 employees) built on the back of 7+ years of industry expertise in online coaching operations. The tech stack is lean and customer-facing: Intercom, Zendesk, Zoom for core comms and meetings, plus Facebook Ads Manager, Instagram Ads, and TikTok Ads for paid reach. The 5/8-person hiring push over the last 30 days—split across marketing, support, and sales—combined with active projects on onboarding flow, support playbooks, and lead-quality work, reveals a company scaling customer success and conversion before expanding feature set.

Tech Stack 10 technologies

Core StackIntercom Zendesk Zoom Google Meet Facebook Ads Manager Instagram Ads TikTok Ads Meta Instagram TikTok

What Coachway (Formerly EmpowrCoach) Is Building

◆Challenges

Slow support
Generic support
12 days support response
Feature requests disappearing
Improving lead quality
Increasing conversion rates
Reducing objections
Improving close rate
Unhelpful support
Feature requests vanish

▲Active Projects

Build support playbook
Develop self-serve resources
Paid ad campaigns on facebook/instagram/tiktok
Customer journey optimization
Improving onboarding flow
Creating help articles
Analyzing support patterns
Improve onboarding guides
Growth strategy for norwegian coaches
Coach feedback pipeline

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Marketing

Support

Sales

Seniority

Mid

Manager

Company intelligence

Find more companies like Coachway (Formerly EmpowrCoach) by tech stack, pain points and active projects

Get started free

About Coachway (Formerly EmpowrCoach)

Coachway provides an all-in-one client-management and business-development platform for online coaches. The offering spans five core pillars: client management, business-development strategy, organic social-media strategy, sales coaching, and paid marketing (Facebook, Instagram, TikTok). Built on 7+ years of operational experience within the online-coaching space, the platform now targets coaches looking to scale revenue and client acquisition. The company operates from Copenhagen with active hiring in Denmark, Cyprus, and Norway.

HeadquartersCopenhagen, Capital Region of Denmark

Company Size2–10 employees

Founded2023

Hiring MarketsDenmark, Cyprus, Norway

Frequently Asked Questions

What tech does Coachway use?

Coachway's stack includes Intercom and Zendesk for customer communication, Zoom and Google Meet for video, and Facebook Ads Manager, Instagram Ads, and TikTok Ads for paid campaigns.

What is Coachway working on?

Active projects include support-playbook development, onboarding-flow optimization, paid ad campaigns, customer-journey mapping, help-article creation, and a feedback pipeline for coach input.