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CLOUD7 - Home of the Dogs Tech Stack

Design-focused dog accessories brand scaling toward B2B and international retail

Retail Apparel and Fashion Königs Wusterhausen, Brandenburg 11–50 employees Founded 2010 Public Company

CLOUD7 is a German design label selling dog beds, collars, coats, and owner accessories through direct-to-consumer and B2B channels. The tech stack is lightweight—Shopify + Liquid frontend, Klaviyo for email, Google Analytics 4 for conversion tracking—with creative tools (Photoshop, Illustrator, InDesign) anchoring product development. Active hiring across engineering, HR, sales, and design paired with projects in UK market entry, retailer network expansion, and B2B sales acquisition signals a shift from pure e-commerce toward wholesale distribution and geographic diversification.

Tech Stack 15 technologies

Core StackAdobe Illustrator Shopify JavaScript Klaviyo Photoshop InDesign Meta Personio Teams SharePoint Liquid HTML CSS Google Analytics 4 Excel

What CLOUD7 - Home of the Dogs Is Building

◆Challenges

Automating payroll
Expanding into uk market
Optimizing hiring flow
Scaling hr processes
Replacing external agency expertise
Returns and complaints handling
Sustainable brand growth
Building brand presence
Optimierung des herstellungsprozesses
Improving conversion rate

▲Active Projects

Tech roadmap for product launches
Internationalization of shop
Service process and faq optimization
Retailer network development
B2b sales acquisition
Assortment strategy collaboration
Uk-specific sales and growth strategy
Produktentwicklung
Produktanlage im warenwirtschaftssystem
Bulk approval

Hiring Activity

Decelerating10 roles · 2 in 30d

Department

Engineering

2

HR

2

Sales

2

Design

1

Manufacturing

1

Product

1

Support

1

Seniority

Mid

3

Senior

3

Manager

2

Intern

1

Lead

1

Notable leadership hires: Art Director, Head of Production

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About CLOUD7 - Home of the Dogs

CLOUD7 is an award-winning German design label founded in 2010, based in Königs Wusterhausen, Brandenburg. The company manufactures and sells minimalist dog accessories—beds, collars, leashes, coats, bowls, and owner products—positioned around sustainable production and exclusive design. Products are sold through their own Shopify storefront and increasingly through retailer partnerships. The 11–50 person team is distributed across product, manufacturing, design, and commercial functions, with current focus on UK market expansion and B2B channel development.

HeadquartersKönigs Wusterhausen, Brandenburg

Company Size11–50 employees

Founded2010

Hiring MarketsGermany, United Kingdom

Frequently Asked Questions

What tech stack does CLOUD7 use?

Shopify for e-commerce, Liquid for frontend customization, Klaviyo for email marketing, Google Analytics 4 for analytics, and Adobe Creative Suite (Photoshop, Illustrator, InDesign) for design. Personio manages HR workflows.

What is CLOUD7 working on right now?

UK-specific sales strategy, internationalization of the shop, B2B sales acquisition, retailer network development, and optimization of service processes. Product development and manufacturing efficiency improvements are also active.