Climbing Business Journal Tech Stack

Business news and analysis platform for the indoor climbing industry

Newspaper Publishing Boulder, CO 2–10 employees Founded 2013 Partnership

Climbing Business Journal is a 12-year-old publishing operation covering the indoor climbing sector, but the hiring data reveals a sharp pivot: 61 open roles with 51 posted in the last 30 days, 44 of them ops-focused, signal an aggressive operational expansion beyond journalism into gym operations, coaching, and youth programming. The stack (WordPress, Google Analytics, Asana, NetSuite) matches a small media org, but the project list—camp curriculum design, routesetting programs, youth teams, safety protocols—and pain-point mix (staff scheduling, membership sales, cash flow) indicate active buildout of a climbing facility or experience network, not just content production.

Tech Stack 22 technologies

Core StackAWS Shopify Adobe Creative Cloud SketchUp Adobe Photoshop Google Analytics WordPress Slack Zoom Asana NetSuite Google Ads Etsy Microsoft Office Teams Meta Business Suite Instagram Meta YouTube Google Workspace Google Meet Canvas

What Climbing Business Journal Is Building

◆Challenges

Ensuring safety compliance
Staff scheduling
Budget management
Meeting membership sales targets
Maintaining cash flow during construction cycles
Controlling operating costs
Reducing incident response time
Increasing member engagement
Boosting program participation
Driving sales

▲Active Projects

Youth team program development
Routesetting program development
Website content updates
Design and run camp curriculum
Youth clubs/teams
Operational procedures improvement
Safety protocol implementation
Regional performance analysis
Email newsletter campaigns
Setup and breakdown of camp

Hiring Activity

Accelerating60 roles · 50 in 30d

Department

Ops

Marketing

Sales

Sports

Programs

Coaching

Education

Finance

Seniority

Mid

Junior

Manager

Lead

Senior

Director

Notable leadership hires: Head Counselor, Head Coach, Head Route Setter, Head Routesetter, Chief Financial Officer

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About Climbing Business Journal

Climbing Business Journal began as a news and research publication for the indoor climbing industry, headquartered in Boulder, Colorado. The company now operates as a partnership with 2–10 core staff. Beyond editorial, it is actively scaling operations: developing youth climbing programs and competitive teams, managing routesetting protocols, running climbing camps, and handling member engagement across what appears to be one or more physical gym locations. The hiring velocity is accelerating across ops, marketing, sales, coaching, and finance, with notable leadership focus on coaching, route-setting, and financial management.

HeadquartersBoulder, CO

Company Size2–10 employees

Founded2013

Hiring MarketsUnited States, India, Canada

Frequently Asked Questions

What tech stack does Climbing Business Journal use?

WordPress for the website, Google Workspace, Microsoft Teams, Slack for communication, Asana for task management, NetSuite for financial operations, and Google Analytics and Meta Business Suite for marketing and audience analytics.

What is Climbing Business Journal working on?

Youth team and club development, routesetting program curriculum, climbing camp design and execution, website content updates, safety protocol implementation, and operational procedures improvement across member-facing programs.