Retail promotion analytics for supermarkets and brand marketing teams
ClicFlyer operates a retail analytics SaaS with a dual-revenue model: a B2B BI platform (dashboards on BigQuery, Redshift, Azure Data Lake) for retailers and brands analyzing promotion ROI, plus a consumer app (iOS/Android) connecting 1M+ shoppers to promotional offers. The tech stack is heavily data-pipeline oriented (PySpark, Cloud Dataflow, Bigtable, Hive) with active work on web scraping infrastructure and performance tuning — suggesting they're building proprietary offer data feeds rather than relying on retailer APIs alone. Current hiring momentum is low (2 roles in 30 days) but balanced across data engineering, backend services, and product, with pain points centered on cost control, data security across borders, and scraping-at-scale challenges.
ClicFlyer is a SaaS analytics platform founded in 2015, headquartered in Gurgaon, India, serving supermarket chains, hypermarkets, electronics retailers, and CPG brands across the GCC and India. The product surfaces promotion intelligence within 24 hours of retailer flyer updates, backed by an offer library of 6M+ promotions from 70K flyers across 175 retailers. Revenue streams include: (1) BI dashboards for retailers and brands optimizing promotion spend, (2) shopper behavior analytics from the ClicFlyer app (1M+ active users, 500M+ monthly in-app activities), and (3) data integration connectors (POS, marketing platforms). The company operates at 51–200 employees, with a 51-person baseline in engineering and data roles, all based in India.
BigQuery, Amazon Redshift, Azure Data Lake (warehousing); PySpark, Cloud Dataflow, Hive (batch processing); Python, SQL, R (analytics); Power BI (visualization); RabbitMQ, Pub/Sub (messaging); PostgreSQL, MongoDB, MySQL (transactional); iOS, Android (mobile).
New accounting systems, audit processes, web scraping infrastructure for promotion data extraction, and scraping performance optimization — indicating internal focus on data acquisition, cost controls, and compliance.
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