CLARK Tech Stack

Mobile insurance platform serving 2M+ customers across Europe

Insurance Frankfurt am Main, Hessen 501–1,000 employees Founded 2015 Self-Owned

CLARK operates a multi-market insurance mobile app backed by major institutional investors (Allianz X, Portage, Tencent). The tech stack is heavily Salesforce-centric (Marketing Cloud, Sales Cloud, Apex, Visualforce), with hiring concentrated in marketing and sales roles — reflecting a customer-acquisition and retention focus. Active projects span multi-channel automation, lifecycle strategy, and paid-search scaling, while the organization is mid-migration on Salesforce Marketing Cloud tooling and grappling with CRM harmonization across five offices.

Tech Stack 19 technologies

Core StackSalesforce Google Ads AppsFlyer Apex JavaScript Salesforce Marketing Cloud Salesforce Sales Cloud SQL AMPscript HTML Microsoft Advertising Google Analytics 4 Meta Visualforce Apex Data Loader Visual Studio Code CI/CD

AdoptingSalesforce Marketing Cloud

ReplacingSalesforce Marketing Cloud

What CLARK Is Building

◆Challenges

Improve conversion tracking
Harmonizing crm systems
Tool migrations
Compliance across regulatory landscapes
Budget fluidity across markets
Migrating to salesforce marketing cloud
Complex technical crm projects
Scaling ppc investment across markets
Establishing efficient crm framework
Optimizing insurance portfolio

▲Active Projects

Multi-channel automation campaigns
Smart bidding deployment
Crm strategy implementation with sfmc
Lifecycle strategy development
Bulk campaign creation
Martech and adtech roadmap
Paid search roadmap
Internal sfmc training program
Experimentation program
Automated revenue-generating automations

Hiring Activity

Steady20 roles · 7 in 30d

Department

Marketing

Sales

Engineering

Finance

Ops

Support

Seniority

Senior

Mid

Manager

Junior

Lead

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About CLARK

CLARK is a Frankfurt-based InsurTech platform offering a mobile app for insurance management across Europe. The company serves over 2 million customers through roughly 10 insurance brands and operates offices in Frankfurt, Berlin, Bristol, Paris, and Zurich. The 500+ person organization is sales and marketing-driven, with active hiring in those functions across Germany, Switzerland, and the UK. Core operational challenges include scaling paid-search investment across markets, managing compliance across multiple regulatory jurisdictions, and establishing a unified CRM framework post-Salesforce adoption.

HeadquartersFrankfurt am Main, Hessen

Company Size501–1,000 employees

Founded2015

Hiring MarketsGermany, Switzerland, United Kingdom

Frequently Asked Questions

What tech stack does CLARK use?

Salesforce (Marketing Cloud, Sales Cloud, Apex), SQL, JavaScript, Google Analytics 4, AppsFlyer, Google Ads, and Microsoft Advertising form the core stack. The company is currently adopting and migrating to Salesforce Marketing Cloud.

How many customers does CLARK serve?

CLARK serves over 2 million customers across Europe through roughly 10 insurance brands operating under the CLARK umbrella.