Marketing analytics platform with custom query engine and real-time reporting
Clarisights is a marketing analytics platform built on a custom data infrastructure stack (ClickHouse, Spark, Elixir) that prioritizes performance-marketing use cases over generic BI. The technical roadmap reveals infrastructure-first priorities: a JIT compiler for formula evaluation, two HTAP database engines, and a custom pipeline orchestration layer—investments that suggest they're moving away from reliance on external query engines and toward proprietary data processing. Minimal hiring velocity (5 roles, all mid-level) paired with heavy infrastructure work indicates a consolidation phase focused on architectural debt and scaling stability rather than feature expansion.
Clarisights is a marketing analytics platform that enables performance marketing teams to connect, visualize, and analyze cross-channel campaign data without SQL or spreadsheet workflows. Founded in 2018 and headquartered in Lewes, Delaware, the company operates at 51–200 employees with current hiring concentrated in India. The product targets enterprise marketing teams who need real-time reporting and campaign-level insights; the platform supports no-code querying and rapid iteration cycles. Core technical approach combines a polyglot backend (Ruby on Rails, Elixir, Python, Scala) with specialized data engines (ClickHouse, Spark, PostgreSQL, Redis) optimized for marketing-specific workloads.
Frontend: React, Redux, TypeScript. Backend: Ruby on Rails, Elixir, Python, Scala. Data layer: ClickHouse, PostgreSQL, Apache Spark, Redis. Infrastructure: Kubernetes on GCP, Azure, AWS.
Infrastructure projects include a JIT compiler for formula evaluation, two HTAP database engines, and a custom operating system for data pipelines. Also underway: codebase rebuilding, power-user UI development, and ETL automation enhancements.
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