Civitatis Tech Stack

B2B2C marketplace for tours and activities across 160 countries

Software Development Madrid, España 201–500 employees Founded 2008 Privately Held

Civitatis operates a curated marketplace connecting tour operators and activity providers to travel agencies and consumers across 160 destinations. The tech stack is marketing-operations-heavy (HubSpot, Marketo, Braze, Salesforce Marketing Cloud) paired with support tooling (Zendesk, Jira), reflecting a business model built on affiliate management and agency enablement rather than pure product engineering. Active hiring across support, finance, and marketing—with notably low product investment—signals operational scaling pressure around affiliate KPI tracking, payment processing, and fraud control.

Tech Stack 26 technologies

Core StackHubSpot Mailchimp Jira Zendesk Google Analytics Marketo Braze Microsoft Office Google Workspace HTML XML WhatsApp Meta Twitter TikTok Pinterest LinkedIn YouTube Facebook Insights Google Tag Manager Excel PowerPoint Heap Google Analytics 4 Salesforce Marketing Cloud

What Civitatis Is Building

◆Challenges

Meeting affiliate kpis
Reactivating inactive agencies
Optimizing platform usage
Budget control
Onboarding new agencies
Supporting agency queries
Managing affiliate activity
Analyzing affiliate performance
Checkout conversion
Financial risk

▲Active Projects

Activation campaigns
Training events
Commercial visits
Automation of reports
Budget forecasting
Newsletter distribution
Budget management
Affiliate activity validation
New payment solutions
Fraud detection models

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Support

Finance

Marketing

Sales

Product

Seniority

Mid

Intern

Junior

Lead

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About Civitatis

Civitatis is a marketplace platform for guided tours and excursions, operating in Spanish, Portuguese, Italian, French, and English across 4,000 destinations in 160 countries. The company serves two primary audiences: tour operators and activity providers (supply) and travel agencies and end consumers (demand). The product catalog includes more than 90,000 activities. Founded in 2008 and headquartered in Madrid, the company operates as a privately held organization with 201–500 employees, currently hiring across support, finance, and marketing in Spain and Brazil.

HeadquartersMadrid, España

Company Size201–500 employees

Founded2008

Hiring MarketsSpain, Brazil

Frequently Asked Questions

What tech stack does Civitatis use?

HubSpot, Salesforce Marketing Cloud, Marketo, and Braze for marketing operations; Zendesk for support; Jira for project management; Google Analytics and Heap for analytics; plus standard productivity tools and social platforms (LinkedIn, YouTube, TikTok, Meta).

What is Civitatis working on?

Activation campaigns, payment solutions, fraud detection, affiliate validation, budget forecasting and control, agency onboarding automation, and newsletter distribution. Core challenges: affiliate KPI tracking, checkout conversion, and managing inactive agencies.