Choice Stores Tech Stack

Irish seasonal retailer building AI-driven e-commerce and store infrastructure

Retail Ashbourne, Meath 201–500 employees Founded 1976 Privately Held

Choice is a family-owned Irish retailer with 12 physical stores and an e-commerce operation, now investing heavily in AI-powered digital marketing, personalized targeting, and dynamic pricing. The project mix—A/B testing, landing-page optimization, remarketing strategies, and AI-driven product recommendations—signals a shift toward programmatic customer acquisition and conversion. Ops hiring dominance reflects a focus on infrastructure stability and omnichannel execution alongside these digital initiatives.

Tech Stack 13 technologies

Core StackGoogle Ads Microsoft Exchange Active Directory Hyper-V VMware Google Shopping YouTube Microsoft 365 SharePoint Online Teams Zabbix Windows Microsoft Office

What Choice Stores Is Building

◆Challenges

Improving online sales performance
Optimising paid digital campaigns
Optimizing category mix
Ensuring commercial viability
Aligning product ranges with demand
Seamless infrastructure integration across stores
Reliable store it experience
Reducing recurring incidents
Online performance maximisation
Conversion rate improvement

▲Active Projects

Ai-driven a/b testing for creative, targeting, and landing pages
Build and launch dedicated landing pages, category pushes, and online exclusives
Develop remarketing and personalised targeting strategies
Build it ecosystem from ground up
Implement infrastructure monitoring with zabbix
Lead help desk operations
Deploy ai tools for product content generation, seo optimisation, dynamic pricing, and personalised recommendations

Hiring Activity

Steady15 roles · 7 in 30d

Department

Ops

Sales

Marketing

Operations

Product

Retail

Support

Seniority

Manager

Mid

Junior

Lead

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About Choice Stores

Choice operates a network of 12 stores across Ireland plus an online platform, serving Irish households with over 25,000 products across 20 departments—spanning seasonal décor, electrical, toys, cleaning, travel, home living, garden, DIY, stationery, and pet care. Founded in 1976, the company employs over 350 people and generates revenue through in-store and digital channels. Active projects center on e-commerce performance: AI-driven A/B testing, landing-page launches, remarketing, dynamic pricing, and product-recommendation engines. Supporting this, the business is building out IT infrastructure (Zabbix monitoring, help-desk operations, ecosystem integration) to reduce downtime and align systems across locations.

HeadquartersAshbourne, Meath

Company Size201–500 employees

Founded1976

Hiring MarketsIreland

Frequently Asked Questions

What technology stack does Choice Stores use?

Choice uses Microsoft 365, Teams, SharePoint, Active Directory, Windows, Hyper-V, and VMware for core operations. For monitoring and infrastructure, they deploy Zabbix. Digital marketing runs on Google Ads, Google Shopping, and YouTube.

What is Choice Stores working on?

Choice is deploying AI tools for A/B testing, dynamic pricing, product recommendations, and SEO optimization. They're building dedicated landing pages, remarketing strategies, and a modernized IT ecosystem. Current pain points include improving online conversion, optimizing paid digital campaigns, and ensuring reliable store IT infrastructure.