Car care chemicals and detailing products with data-driven marketing operations
Chemical Guys manufactures car care chemicals and detailing accessories across a 51–200-person operation in Southern California. The tech stack reveals a company mid-transformation: Oracle ERP + Snowflake + BigQuery underpin supply chain and costing, while a marketing-heavy hiring surge (4 open roles) paired with active TikTok Shop strategy and paid-search algorithm work signals a shift toward direct-to-consumer and live commerce. Pain points in forecasting accuracy, ERP optimization, and supply planning efficiency indicate they're scaling backend infrastructure faster than processes can absorb.
Chemical Guys manufactures and distributes car care chemicals, detailing accessories, and machines globally from Gardena, California. The company serves both professional detailers and consumer enthusiasts with branded products backed by over 40 years of product development. Operations span product development, manufacturing, supply chain, and direct digital channels (Amazon, TikTok Shop). The organization is structured around traditional finance and operations functions (ERP-centric), with growing investments in marketing analytics, data engineering, and live-commerce execution.
Oracle Fusion Cloud ERP for enterprise planning, Snowflake and BigQuery for data warehousing, Power BI and Tableau for analytics, Asana for project management, and Bynder for digital asset management. Adobe Creative Suite (Photoshop, Illustrator, After Effects, Firefly) and Midjourney support content creation.
Primary projects include TikTok Shop strategy and live-commerce scheduling, Amazon paid-search optimization, market mix modeling, demand forecasting frameworks, and end-to-end supply planning and costing solutions. Data integrity for inventory and cost transparency are also active initiatives.
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