ChatGuru Tech Stack

WhatsApp automation platform for sales and customer engagement

Software Development Recife, Pernambuco 51–200 employees Founded 2019 Partnership

ChatGuru operates a WhatsApp-native automation platform built around HubSpot, Google Analytics, and RD Station—a stack that reveals a sales-and-marketing-led motion rather than a platform engineering business. Active projects span landing-page optimization, CRM automation flows, and growth experiments, while pain points cluster around conversion rates and lead quality. The hiring acceleration (4 roles in 30 days) is concentrated in marketing (3 posts), signaling a shift toward demand generation and brand authority as they scale beyond their current 5,000+ customers.

Tech Stack 11 technologies

Core StackHubSpot WordPress WhatsApp Google Search Console Google Analytics 4 SEMrush Ahrefs RD Station WhatsApp Business Excel LinkedIn

What ChatGuru Is Building

◆Challenges

Increasing conversion rates
Improving customer lifetime value
Optimizing base utilization
Geração de demanda qualificada
Autoridade de marca
Tráfego orgânico
Tracking reliability
Investment efficiency
Lead quality
Speed-to-lead priority

▲Active Projects

Landing page optimization
Crm automation flows
A/b testing of messaging
Customer segmentation strategy
Full-funnel content strategy
Seo keyword research
Executive performance reporting
Growth experiments for acquisition and conversion

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Marketing

Other

Sales

Support

Seniority

Junior

Mid

Senior

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About ChatGuru

ChatGuru provides WhatsApp automation and chatbot solutions for small and mid-market businesses across Latin America and beyond. Founded in 2019, the company has grown to 51–200 employees, headquartered in Recife, Brazil, and serves over 5,000 active customers across 9 countries. The platform integrates WhatsApp Business API with CRM workflows (HubSpot, RD Station) and analytics (Google Analytics 4, SEMrush) to help businesses automate sales conversations, improve response times, and measure campaign performance. Core capabilities include chatbot deployment, web customer service, and WhatsApp messaging automation.

HeadquartersRecife, Pernambuco

Company Size51–200 employees

Founded2019

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does ChatGuru use?

HubSpot, WhatsApp Business API, Google Analytics 4, RD Station, SEMrush, Ahrefs, WordPress, and LinkedIn. Stack emphasizes CRM, messaging, and marketing analytics.

How many customers does ChatGuru serve?

Over 5,000 active customers across 9 countries, primarily in Latin America, since the platform's 2019 launch.