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WISC-TV Tech Stack

CBS affiliate broadcaster and digital media publisher in South Central Wisconsin

Broadcast Media Production and Distribution Madison, Wisconsin 51–200 employees Founded 1956 Privately Held

WISC-TV is a regional CBS affiliate and news publisher operating out of Madison since 1956. The tech stack is heavily weighted toward Adobe creative tools (Premiere, Photoshop, After Effects) and ad platforms (WideOrbit, Meta Ads, Google Ads), reflecting a broadcast-first organization pivoting toward multi-platform campaigns. Hiring leans sales-heavy (17 active roles), with secondary strength in news and marketing, while core engineering is sparse (2 roles)—typical of a legacy media operation scaling ad operations and digital audience reach rather than building proprietary tech.

Tech Stack 27 technologies

Core StackGoogle Analytics Google Ads WordPress Adobe Illustrator Mailchimp Asana Adobe Premiere Pro After Effects Adobe Creative Cloud Canva Microsoft Office Excel Meta Ads Manager Google Analytics 4 Word PowerPoint Outlook Photoshop WideOrbit Teams Avid Instagram Meta LinkedIn TikTok X Adobe

What WISC-TV Is Building

◆Challenges

Meeting revenue targets
Increasing revenue across digital and linear platforms
Optimizing digital inventory utilization
High-volume campaign management
On-time campaign setup
Campaign performance optimization
Improving financial performance
Maintaining brand consistency across markets
Managing multiple design projects

▲Active Projects

Integrated tv and digital advertising campaigns
New business opportunities with customized advertising solutions
Customized multi-platform campaigns
Madison restaurant week
Best of madison business
Morning news show
Digital platform coverage
Campaign launch and optimization
Media planning and forecasting
Kpi reporting

Hiring Activity

Steady55 roles · 20 in 30d

Department

Sales

17

News

10

Marketing

9

Media

8

Ops

8

Engineering

2

Support

2

Broadcast

1

Seniority

Mid

20

Junior

19

Senior

12

Director

2

Manager

2

C-Level

1

Intern

1

Notable leadership hires: Digital Director of Sales, Newscast Director, Editor in Chief, Marketing Director

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About WISC-TV

WISC-TV operates as the CBS affiliate for Madison and South Central Wisconsin, delivering news and information across broadcast television, website (Channel3000.com), and mobile apps. The station produces approximately 27 hours of weekly television news and maintains 24/7 digital news coverage. Owned by Morgan Murphy Media, WISC-TV generates revenue through integrated TV and digital advertising campaigns, with active focus on customized multi-platform solutions and optimizing inventory across both linear and digital channels. Current operational priorities center on revenue growth, campaign performance optimization, and maintaining brand consistency while managing high-volume design and media planning workloads.

HeadquartersMadison, Wisconsin

Company Size51–200 employees

Founded1956

Hiring MarketsUnited States

Frequently Asked Questions

What tech does WISC-TV use for broadcast and digital?

Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects, Illustrator), WideOrbit for ad operations, Meta Ads Manager and Google Ads for digital advertising, WordPress for web publishing, and Avid for broadcast production.

What is WISC-TV's main business focus?

Broadcast television news and digital media publishing, with growing emphasis on integrated TV and digital advertising campaigns and customized multi-platform advertising solutions for regional advertisers.