Athletic apparel brand with European distribution across 60 countries
Champion Europe operates as a designer and distributor of athletic wear and footwear across Europe, Africa, and the Middle East from headquarters in Italy. The tech stack is lean—Shopify for e-commerce, Adobe Creative Suite for product design, and standard enterprise tools (ADP, Jira, Confluence)—with active projects spanning Shopify platform roadmap, API integration, and site performance optimization. Hiring is accelerating but concentrated in finance and HR, suggesting internal operational scaling rather than product-led expansion; treasury digitization and recruitment process improvement appear as competing priorities alongside commerce platform work.
Champion Europe is the European, African, and Middle Eastern distribution arm of a heritage athletic apparel brand founded in 1919. The company designs, develops, sources, and distributes athletic wear—activewear, footwear, sports bras, team uniforms, and accessories—across 60 countries in its territories. Headquarters in Carpi, Italy houses product design, development, and sourcing functions. The organization is mid-market in scale (1,001–5,000 employees) and publicly traded. Current operational focus includes e-commerce platform evolution, treasury digitization, and recruitment infrastructure improvements across European hiring markets.
Shopify for the platform, Liquid for templating, JavaScript and CSS for frontend, Git for version control, and Adobe Creative Suite (Illustrator, Photoshop, InDesign) for product and marketing design.
Carpi, Modena, Italy. The company employs 1,001–5,000 people and operates as a public company.
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