Farmacias Central Oeste Tech Stack

Multi-location pharmacy chain modernizing operations across Argentina

Retail Pharmacies Morón, Buenos Aires 1,001–5,000 employees Founded 1963 Self-Owned

Farmacias Central Oeste operates 31 pharmacy locations across Buenos Aires and surrounding provinces, with 60+ years of local market presence. The company is mid-stage in digital transformation — adopting NetSuite and Oracle ERP systems while building out analytics capabilities through Circana, Google Analytics, and Data Studio. Hiring skews toward commercial and marketing roles, reflecting a focus on category management, portfolio optimization, and planogram compliance rather than engineering-led modernization.

Tech Stack 10 technologies

Core StackGoogle Ads Google Analytics Excel Circana Meta Data Studio

AdoptingNetSuite Oracle

What Farmacias Central Oeste Is Building

◆Challenges

Transformación y optimización de negocio
Mejora continua de procesos y funcionalidades
Budget control
Portfolio optimization
Product performance monitoring
Optimizing category assortment
Rationalizing sku portfolio
Ensuring planogram compliance
Avoiding stockouts
Negotiating supplier costs

▲Active Projects

Implementing commercial plan for assigned categories
Managing product portfolio launches, rotation, pricing, channel mix
Coordinating commercial actions with marketing, trade marketing, and e-commerce
Transformación digital estratégica
Annual brand calendar execution
New product launch coordination
Digital ecosystem supervision
Planogram design and updates
Sku rationalization
Market trend analysis

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing

Engineering

Healthcare

Product

Sales

Seniority

Mid

Lead

Senior

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About Farmacias Central Oeste

Farmacias Central Oeste is a self-owned pharmacy retail chain based in Morón, Buenos Aires, operating 23 locations in Zona Oeste and 8 in CABA. Founded in 1963, the company serves consumer and healthcare communities across Argentina. The organization currently employs 1,001–5,000 staff. Core business activities include pharmacy operations, product category management, supplier negotiations, and brand marketing. Active projects center on commercial planning, product launches, SKU rationalization, and digital ecosystem development. Recent technology investments (NetSuite, Oracle) indicate a transition from legacy point-of-sale and manual processes toward integrated enterprise resource planning.

HeadquartersMorón, Buenos Aires

Company Size1,001–5,000 employees

Founded1963

Hiring MarketsArgentina

Frequently Asked Questions

What tech stack does Farmacias Central Oeste use?

Primary tools include Excel, Circana (retail analytics), Google Ads, Meta, Google Analytics, and Data Studio. The company is currently adopting NetSuite and Oracle for enterprise resource planning and operations management.

Where are Farmacias Central Oeste locations?

31 pharmacy locations total: 23 in Zona Oeste (western Buenos Aires province) and 8 in CABA (City of Buenos Aires). Headquarters is in Morón, Buenos Aires.