Small appliances manufacturer scaling international sales and ecommerce operations
Cecotec manufactures kitchen robots, vacuum cleaners, and household appliances for European consumer markets. The company is mid-market, self-owned, and Spanish-based—currently hiring 23 roles per month across sales (22), marketing (10), and ops (7), with minimal engineering (5). Active projects cluster around ecommerce ROI, international channel expansion, and Amazon/paid-media management, revealing a sales-and-marketing-led organization focused on direct-to-consumer and retail velocity rather than product innovation or manufacturing efficiency.
Cecotec is a Spanish appliances manufacturer producing small kitchen and home-cleaning products sold across Europe. The company employs 501–1,000 people and is self-owned. It sells through multiple channels: retail partnerships, ecommerce platforms (Amazon), and direct digital marketing. Current operational focus is on international market entry (Spain, Ireland, Portugal, China hiring footprint), channel performance optimization, and paid-media campaigns—with acknowledged cost-control and production-efficiency challenges. The tech stack is traditional for the sector: SAP for operations, Salesforce for CRM, Power BI for analytics, and Adobe Creative Suite for marketing production.
Core systems: SAP (ERP), Salesforce (CRM), Power BI (analytics), AWS (infrastructure). Design and production: AutoCAD, Adobe Creative Suite (Illustrator, Premiere, After Effects, Photoshop, Lightroom), DaVinci Resolve. Marketing channels: Google Ads, Meta, Amazon Advertising.
Spain, Ireland, Portugal, and China. The company is headquartered in Spain and is actively expanding its international sales and operational footprint across these regions.
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