Cashback and coupon platform connecting Indian shoppers to 1,500+ e-commerce brands
CashKaro operates a cashback aggregation platform serving 20 million app users across India, partnering with major e-commerce sites like Amazon, Flipkart, and Myntra. The tech stack is split between native Android (Kotlin, Android SDK) and web (Next.js, React, TypeScript), with mobile instrumentation via CleverTap, AppsFlyer, and Branch—typical for a consumer app focused on retention and attribution. Hiring remains modest and distributed across engineering, marketing, and sales, while internal friction centers on partner KPI alignment and GMV growth, suggesting the unit economics of affiliate relationships are the core operational constraint.
CashKaro.com is India's largest cashback and coupons platform, founded in 2013 by Rohan and Swati Bhargava. Users earn cash rewards when shopping through the platform on partner sites; the company monetizes through merchant commissions. The platform spans a native Android app and web properties, with active projects around partner onboarding, campaign promotion, and sale event management. Headquarters is in Gurgaon, Haryana, and the company operates entirely within India. At 201–500 employees, the organization maintains a relatively flat structure and has earned Great Place to Work certification.
Backend: Kotlin, Java, SQL, REST API. Mobile: Android SDK, Firebase, CleverTap, AppsFlyer, Branch. Web: Next.js, React, TypeScript, Redux. DevOps: Jenkins, GitLab, Git.
20 million+ app users as of the latest data. The platform partners with 1,500+ e-commerce brands and sites in India.
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