Carhartt WIP (Work In Progress) Tech Stack

European fashion retailer scaling omnichannel operations across 100+ stores

Retail Apparel and Fashion Weil am Rhein 1,001–5,000 employees Privately Held

Carhartt WIP operates a multi-channel apparel business—100+ physical stores, e-commerce, and wholesale—anchored in Germany but expanding across Europe and Asia. The hiring acceleration (57 roles in 30 days) is concentrated in sales and logistics, paired with active projects in omnichannel integration and automated data feeds, suggesting a push to connect web, app, and physical inventory. Legacy-system modernization and ERP integration dominate the pain-point list, indicating they're mid-transformation from siloed platforms toward unified operations.

Tech Stack 41 technologies

Core StackPython Looker Power BI Firebase Google Ads Google Analytics Adobe Creative Cloud Adobe Illustrator AutoCAD SketchUp Figma After Effects Microsoft Office Microsoft Dynamics 365 Business Central Excel SQL Google Analytics 4 Emarsys Bing Ads Meta TikTok Pinterest Meta Business Manager Dynamics 365 Business Central DocuWare Photoshop InDesign PowerPoint Archicad Keynote+11 more

What Carhartt WIP (Work In Progress) Is Building

◆Challenges

Reducing complexity
Modernizing legacy systems
Sales and it integration
Erp support and development
Requirement analysis and implementation
System implementation
M&a integration
Optimizing process flows
Improving erp processes
Master data maintenance

▲Active Projects

M&a integration
System implementation
Paid media strategy across google/bing ads and key social platforms
New store opening in porto
End-to-end e-commerce analytics projects
Automated data feeds for crm and marketing platforms
European hr projects
Omni-channel experience connecting web shop, app, and physical stores
New outlet in metzingen
Prospecting and retargeting campaign optimization

Hiring Activity

Accelerating100 roles · 55 in 30d

Department

Sales

Logistics

Marketing

Finance

Data

Design

Engineering

Seniority

Mid

Junior

Manager

Senior

Intern

Lead

Director

Notable leadership hires: Director Finance, Art Director, Finance Director

Company intelligence

Find more companies like Carhartt WIP (Work In Progress) by tech stack, pain points and active projects

Get started free

About Carhartt WIP (Work In Progress)

Carhartt WIP is a Berlin/Weil am Rhein-based fashion brand established in 1994 that reinterprets the American Carhartt workwear lineage through European and global cultural lenses—skateboarding, techno, contemporary art. The company operates over 100 brick-and-mortar locations across Europe, Asia, and the US, alongside a direct e-commerce presence and wholesale partnerships. It functions as a distinct entity from its parent American brand. The organization spans 1,001–5,000 employees and is currently scaling operations across Germany, Austria, Belgium, Spain, Italy, France, Netherlands, Switzerland, Portugal, and Denmark, with recent store openings in Porto and Metzingen.

HeadquartersWeil am Rhein

Company Size1,001–5,000 employees

Hiring MarketsGermany, Austria, Belgium, Spain, Italy, France, Netherlands, Switzerland

Frequently Asked Questions

What tech stack does Carhartt WIP use?

Microsoft Dynamics 365 Business Central (ERP), SQL, Python, Looker, Power BI for analytics; Firebase, Google Analytics 4, Emarsys for marketing automation; Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design; Google Ads, Meta, TikTok, Pinterest for paid media.

What is Carhartt WIP working on?

Omnichannel integration connecting web shop, mobile app, and physical stores; end-to-end e-commerce analytics; automated data feeds for CRM and marketing platforms; M&A integration; store expansion (Porto, Metzingen); paid media optimization across Google, Bing, and social channels.