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CAR Group Tech Stack

Multi-region vehicle marketplace platform with dealer-focused tools

Technology, Information and Internet Cremorne, Victoria 1,001–5,000 employees Public Company

CAR Group operates a portfolio of digital vehicle marketplaces across Oceania, Asia, and the Americas, anchored by carsales in Australia and Encar in South Korea. The tech stack is heavily sales and marketing operations–focused (Salesforce, Gong, Adobe Analytics), and the hiring profile is sales-dominant (13 of 24 open roles), suggesting the company is scaling dealer acquisition and retention infrastructure rather than product engineering. Active projects around ERP harmonization, AI strategy alignment, and title/compliance automation point to operational complexity as the near-term execution challenge.

Tech Stack 12 technologies

Core StackSalesforce Gong Jira Confluence Excel PowerPoint LinkedIn Learning Adobe Analytics Adobe Launch Adobe Target

What CAR Group Is Building

◆Challenges

Improving sales funnel performance
Complex title workflows
Documentation issues
Compliance with dmv requirements
Implementing erp across multiple regions
Aligning systems with ai strategy
Maintaining and growing existing clients
Achieving revenue and retention goals
Removing delivery impediments
Managing project risks

▲Active Projects

Digital marketing solutions for dealers
Quarterly business reviews for dealer customers
Account and territory revenue planning
Policy development for closing and title compliance
Title processing strategy
Erp implementations across usa, south korea and chile
Aligning systems with global ai strategy
Sales pipeline management

Hiring Activity

Minimal25 roles · 1 in 30d

Department

Sales

13

Design

4

Legal

2

Data

1

Engineering

1

Executive

1

Finance

1

Support

1

Seniority

Senior

12

Mid

9

Junior

1

Lead

1

Manager

1

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About CAR Group

CAR Group is a publicly listed Australian company (ASX50) that owns and operates digital marketplaces for vehicle buying and selling across multiple geographies: carsales (Australia), Encar (South Korea), Trader Interactive (United States), chileautos (Chile), and a majority stake in webmotors (Brazil). The platform serves dealers, private sellers, and buyers through marketplaces, advertising solutions, and data products. Operations span compliance, title processing, ERP systems, and dealer account management across jurisdictionally distinct markets—each with unique regulatory and workflow requirements.

HeadquartersCremorne, Victoria

Company Size1,001–5,000 employees

Hiring MarketsUnited States, Canada, Brazil, Australia

Frequently Asked Questions

What is CAR Group's tech stack?

Primary tools include Salesforce (CRM), Gong (sales intelligence), Adobe Analytics/Launch/Target (marketing and data), Jira and Confluence (internal collaboration), and Excel/PowerPoint for analytics and reporting.

What markets does CAR Group operate in?

CAR Group owns digital vehicle marketplaces in Australia (carsales), South Korea (Encar), United States (Trader Interactive), and Chile (chileautos), plus a majority stake in Brazil's webmotors.