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CAMILLA Tech Stack

Luxury fashion brand scaling boutique network and omnichannel fulfillment globally

Retail Apparel and Fashion Alexandria, NSW 201–500 employees Founded 2004 Self-Owned

CAMILLA is a design-led fashion house built on hand-drawn prints and artisanal production, now accelerating hiring across sales (27 open roles) and design (10) to meet demand surge. The tech stack skews toward creative tools (Adobe suite, CAD) and social commerce (TikTok, Meta Ads), with active projects around omni-channel fulfillment and paid-media orchestration across Australia, US, and Europe — signaling a pivot from design-centric operations toward scalable retail operations and global performance marketing.

Tech Stack 13 technologies

Core StackAdobe Creative Cloud Adobe Illustrator Adobe Photoshop Adobe InDesign CAD Microsoft Office Photoshop InDesign RFID TikTok CapCut Meta Ads Manager TikTok Ads

What CAMILLA Is Building

◆Challenges

Meeting growing customer demand
Meeting financial operational service kpis
Expanding rapidly overseas
Optimising boutique performance
Managing p&l
Stock management
Meeting sales targets

▲Active Projects

Innovative approaches to meeting growing customer demand
Creative business development for customer reach
Launch of new boutique
Visual merchandising and sensory experience
Hosting local events
Visual merchandising & brand presentation
Global performance marketing strategy across paid search, paid social, and emerging channels
Engage and lead paid media agencies across australia, united states, europe and more
Partner with brand, crm, trade, retail, and data teams to deliver a connected, full-funnel approach
Omni fulfilment implementation

Hiring Activity

Accelerating40 roles · 25 in 30d

Department

Sales

27

Design

10

Marketing

3

Ops

1

Retail

1

Seniority

Mid

22

Junior

10

Manager

5

Senior

4

Intern

1

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About CAMILLA

CAMILLA is an Australian luxury fashion and lifestyle brand founded in 2004 by designer Camilla Franks. The company designs and manufactures resort wear, occasion wear, swim, accessories, and home collections, with prints hand-drawn by in-house artists and pieces cut and sewn by hand. CAMILLA operates 21 boutiques in Australia and 2 in the US, alongside a global e-commerce business and wholesale partnerships. The brand serves affluent consumers internationally through direct retail, digital, and wholesale channels. Current operational challenges center on stock management, scaling overseas expansion, and maintaining sales targets against rapid demand growth.

HeadquartersAlexandria, NSW

Company Size201–500 employees

Founded2004

Hiring MarketsAustralia, United States

Frequently Asked Questions

What design and production tools does CAMILLA use?

CAMILLA's creative workflow relies on Adobe Creative Cloud (Illustrator, Photoshop, InDesign), CAD software, and RFID for inventory. Prints are hand-drawn and painted by in-house artists before production.

What channels does CAMILLA use for paid media?

CAMILLA uses TikTok Ads, Meta Ads Manager, and paid search for performance marketing. Current projects include building global paid-media strategy across Australia, US, Europe, and emerging channels.