Digital marketing and e-commerce consulting with data engineering and AI integration
Cadastra operates as a hybrid services-and-technology firm spanning digital marketing, e-commerce, and data engineering. The tech stack reveals a modern data foundation (GCP, AWS, Azure, Airflow, Spark, Python, SQL) paired with marketing-ops tools (Power BI, Adobe Creative Cloud, Salesforce integration), but the active hiring spread across data, marketing, design, and engineering—without any adopting/replacing signals—suggests a services business scaling headcount rather than a product company optimizing tooling. Current project focus includes data lake buildouts, MarTech integrations, e-commerce platform work (VTEX), and an emerging push to embed generative AI into daily workflows.
Notable leadership hires: AI Art Director, Art Director
Cadastra is a São Paulo-based digital services and consulting firm founded in 2000, operating across 500–1,000 employees. The company serves mid-to-large enterprise clients seeking digital transformation in e-commerce, performance marketing (paid search, programmatic media, social), analytics, and marketing technology. They hold partnerships with Google, Adobe, Salesforce, Oracle, and IBM, positioning them as an implementation and advisory arm for those platforms. Work includes MarTech data integration, VTEX e-commerce platform projects, performance optimization, and expanding use of generative AI within client and internal workflows.
Primary cloud presence spans GCP (data lakes, Cloud Platform), AWS, and Azure (Cloud Adoption Framework). Data pipelines run on Apache Airflow and Spark, with ML workloads tracked in MLflow and Weights & Biases.
Active projects include data lake and GCP platform buildouts, e-commerce work on VTEX, MarTech data integration, contract lifecycle management, AI workflow integration, and high-performance creative optimization for social platforms.
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