CABAIA Tech Stack

Direct-to-consumer backpack and accessory brand with modular, lifetime-guaranteed designs

Retail Apparel and Fashion Paris, Île-de-France 51–200 employees Founded 2015 Partnership

Cabaïa is a French lifestyle accessories brand (founded 2015) selling customizable backpacks, hats, and socks through e-commerce and physical retail. The tech stack reflects a maturing DTC operation—ERP, Shopify migration in progress, cloud infrastructure adoption (Azure, GCP), plus heavy reliance on Instagram, TikTok, and Pinterest for customer acquisition. Active projects around ERP evolution, revenue alignment, and financial process optimization signal a scaling phase where accounting and supply-chain systems are lagging behind growth; hiring velocity is decelerating across most departments, with notable openings in retail leadership and operations.

Tech Stack 16 technologies

Core StackZendesk Intercom Looker ERP Instagram Meta Pinterest TikTok Gorgias Google Analytics 4

AdoptingShopify Azure GCP Business Central Azure Entra ID Google Workspace

What CABAIA Is Building

◆Challenges

Aging receivables management
Reducing bad debt
Optimizing financial processes
Supporting operational strategy
Ensuring compliance with accounting standards
Conformité et performance des pratiques rh
Optimisation fine
Test & learn permanent
Rentabilité durable
Optimizing saas stack costs

▲Active Projects

Showroom organization
Seasonal collection planning
Quick-to-market product development
Eco-material sourcing
Revenue alignment between erp and accounting
Closing and justification of client balances
Erp evolution
Implementing new tools
Mise en œuvre de la stratégie rh
Culture de tests hebdomadaires

Hiring Activity

Decelerating15 roles · 2 in 30d

Department

Sales

Finance

Product

Engineering

Marketing

Support

Seniority

Mid

Manager

Director

Intern

Senior

Notable leadership hires: Retail Director

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About CABAIA

Cabaïa designs and sells backpacks, hats, and accessory products positioned as sustainable, modular everyday goods. The brand emphasizes customization (interchangeable pom-poms, personalized backpack collections, linked socks) and environmental responsibility through eco-friendly materials. Founded in 2015, the company operates a hybrid commercial model combining direct-to-consumer e-commerce, a corporate website (cabaia.fr), and physical showroom locations. The 51–200-person team is based in Paris with hiring activity in France and Belgium. Revenue is generated through product sales with a focus on premium positioning and lifetime guarantees on select lines.

HeadquartersParis, Île-de-France

Company Size51–200 employees

Founded2015

Hiring MarketsFrance, Belgium

Frequently Asked Questions

What tech stack does Cabaïa use?

Cabaïa runs Instagram, Meta, Pinterest, and TikTok for social commerce; Zendesk, Gorgias, and Intercom for customer support; Looker and Google Analytics 4 for analytics; an ERP system for operations; and is migrating to Shopify, Azure, GCP, and Business Central.

Is Cabaïa hiring in 2024?

Yes, 13 active roles across sales (3), finance (2), product (2), and other departments, though posting velocity is decelerating. Recent hires target retail leadership, mid-level operations, and financial roles in France and Belgium.

What are Cabaïa's main operational challenges?

Key pain points include aging receivables and bad-debt management, aligning ERP data with accounting systems, optimizing financial processes, reducing SaaS stack costs, and ensuring HR and accounting compliance at scale.