Winona Tech Stack

Direct-to-consumer bioidentical hormone replacement therapy with telemedicine

Wellness and Fitness Services Austin, Texas 11–50 employees Founded 2020 Privately Held

Winona delivers prescription menopause treatments via telemedicine, operating a lean product and marketing-heavy organization (11–50 employees) while scaling global support across six countries. Their tech stack spans Node.js, Python, Go, and PostgreSQL on AWS/Azure/GCP—typical for a consumer health platform—but their project roadmap reveals internal friction: patient onboarding, care workflows, Intercom integration, and lifecycle automation dominate engineering effort, suggesting the company is still building core operational infrastructure rather than optimizing it.

Tech Stack 14 technologies

Core StackExpress.js PostgreSQL Stripe Node.js Python Go Java AWS Docker Kubernetes Intercom ClickUp Azure GCP

What Winona Is Building

◆Challenges

Reducing patient onboarding friction
Reducing preventable friction and confusion
Scaling global support organization
Inefficient marketing workflows
Reliability and scalability
Critical integrations
Improving automation efficiency
Integrating intercom with internal systems
Support efficiency
Healthcare compliance

▲Active Projects

Integrate intercom with internal systems
Patient portal
Care workflows
Build dashboards and reporting structures
Implement training and qa programs
Automation and efficiency improvement
Dashboard and reporting development
Patient onboarding
Email and sms lifecycle campaigns
Automated lifecycle flows

Hiring Activity

Steady15 roles · 5 in 30d

Department

Product

Marketing

Healthcare

Support

Engineering

Seniority

Senior

Mid

Director

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About Winona

Winona is a direct-to-consumer telehealth company specializing in bioidentical hormone replacement therapy for menopause. Founded in 2020, the company operates from Austin, Texas with a distributed hiring footprint across the Americas, Philippines, and Colombia. The business model combines prescription fulfillment with patient engagement through a customer portal, support systems, and lifecycle marketing campaigns. Recent hiring focus (16 active roles, 5 posted in the last 30 days) skews toward product, marketing, and healthcare roles, reflecting expansion of clinical operations and customer acquisition.

HeadquartersAustin, Texas

Company Size11–50 employees

Founded2020

Hiring MarketsUnited States, Colombia, Argentina, Paraguay, Uruguay, Brazil, Philippines, Mexico

Frequently Asked Questions

What tech stack does Winona use?

Express.js, Node.js, PostgreSQL, Python, Go, and Java for application logic; AWS, Azure, and GCP for cloud infrastructure; Stripe for payments; Docker and Kubernetes for deployment; Intercom for customer communication.

Where is Winona hiring?

Winona is actively hiring in the United States, Colombia, Argentina, Paraguay, Uruguay, Brazil, Philippines, and Mexico. Current open roles span product (6), marketing (4), healthcare (2), support (2), and engineering (1).

What is Winona working on?

Core projects include patient portal development, care workflow optimization, Intercom integration, patient onboarding, email/SMS lifecycle campaigns, and internal dashboards and reporting—indicating active scaling of both patient experience and operational infrastructure.