Butternut Box | B Corp Tech Stack

Direct-to-consumer fresh pet food subscription, B Corp certified

Manufacturing London 501–1,000 employees Founded 2016 Privately Held

Butternut Box manufactures and ships fresh dog food direct to consumers via subscription. The stack is heavy on ERP (SAP Business One) and analytics (dbt, Looker, SQL) paired with consumer-marketing tools (Instagram, TikTok, Meta), reflecting a supply-chain and DTC operation at scale. Hiring is tilted toward sales (5 roles) and marketing (3), with active projects spanning regional team expansion, new telesales channels, and German brand-ambassador recruitment—signaling aggressive geographic growth. Internal friction centers on financial accuracy and stock-level discrepancies, suggesting operational scaling challenges amid rapid revenue expansion.

Tech Stack 16 technologies

Core Stackdbt Greenhouse Intercom Zendesk Looker SAP SQL SAP Business One Excel Google Sheets Notion Instagram TikTok YouTube Meta

What Butternut Box | B Corp Is Building

◆Challenges

Financial discrepancies
Stock accuracy
Building new sales team
Month-end reporting accuracy
Telesales channel growth
Telesales performance improvement
Recruiting brand ambassadors across germany
Meeting weekly and monthly hiring targets
Improving automation
Seamless integration between intercom and crm

▲Active Projects

Erp enhancements roadmap
Financial accuracy improvements
Regional sales team building
Brand-initiatives
Influencer collaborations
Launch direct sales team
Build and develop own sales team
Future erp transformation
New telesales channel
Recruiting brand ambassadors across germany

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Sales

Marketing

Ops

Data

Product

Support

Seniority

Mid

Junior

Lead

Manager

Intern

Senior

Notable leadership hires: People Lead

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About Butternut Box | B Corp

Butternut Box manufactures fresh, refrigerated dog food and delivers it via subscription to pet owners across Europe. Founded in 2016 and B Corp certified, the company operates from London with a 501–1,000-person workforce spread across the UK, Netherlands, Czechia, Germany, and Peru. The business model is pure DTC: customer acquisition through social channels (Instagram, TikTok, Meta), retention via recurring subscriptions, and fulfillment through direct shipping. Operations depend heavily on SAP Business One for supply-chain and financial management, with data infrastructure (dbt, Looker, SQL) supporting reporting and analysis. Current focus is scaling sales teams regionally, improving month-end financial reporting accuracy, and launching telesales channels.

HeadquartersLondon

Company Size501–1,000 employees

Founded2016

Hiring MarketsUnited Kingdom, Netherlands, Czechia, Germany, Peru

Frequently Asked Questions

What tech stack does Butternut Box use?

SQL, dbt, SAP Business One, Looker for analytics; Greenhouse for hiring, Intercom and Zendesk for customer support, Notion for internal docs, and Meta/Instagram/TikTok for marketing.

Where is Butternut Box expanding?

Active hiring and projects in Netherlands, Czechia, Germany, and Peru indicate geographic expansion beyond the UK. Germany is a focus for brand-ambassador recruitment and regional sales-team building.