Bulbe Energia Tech Stack

Brazilian solar energy retailer optimizing customer retention and conversion

Solar Electric Power Generation Belo Horizonte, Minas Gerais 51–200 employees Privately Held

Bulbe Energia sells distributed solar energy to consumers and businesses across Brazil, targeting 15% bill reductions. The company is marketing-heavy (5 of 20 active hires) and data-instrumented (HubSpot, Snowflake, Power BI, GA4, Hotjar), with active projects spanning CRM optimization, churn alerts, and A/B testing—indicating a shift from pure sales-led growth toward data-driven retention and expansion. Pain points cluster around customer friction (payment, cancellation, email deliverability, retention), suggesting they're scaling faster than ops can keep pace.

Tech Stack 41 technologies

Core StackHubSpot Snowflake Power BI Adobe Illustrator Figma Adobe Premiere Pro Optimizely Meta Ads Google Ads LinkedIn Ads Google Analytics Data Studio Excel HTML Google Sheets Photoshop InDesign CapCut Google Docs Adobe VWO I need a technology name to normalize. Please provide the technology name you'd like me to convert to its canonical form Google Analytics 4 Hotjar Microsoft Clarity Crazy Egg CSS SQL TikTok Ads Notion+11 more

What Bulbe Energia Is Building

◆Challenges

Reducing churn
Indication program friction
Payment friction
Improving email deliverability
Critical app flow friction
Improving retention rates
Maintaining customer base
Streamlining cancellation processes
Improving product for key accounts
Expanding revenue

▲Active Projects

Crm campaign optimization
Data-driven campaign improvement
Reporting and dashboards
Churn alert system
Nps measurement for key accounts
Revenue expansion programs
A/b testing program
Conversion rate optimization initiative
Paid media campaigns
Budget optimization

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing

Support

Design

Finance

Product

Engineering

Legal

Seniority

Junior

Mid

Senior

Intern

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About Bulbe Energia

Bulbe Energia is a solar energy retailer based in Belo Horizonte, Brazil, serving individual households and businesses with renewable energy contracts. The company operates a digital-first go-to-market, with a focus on accessibility and affordability within the Brazilian energy market. The product mix centers on distributed solar generation with long-term customer contracts. Current operational focus spans customer acquisition (paid media campaigns, A/B testing), retention (NPS measurement, churn alerts, revenue expansion programs), and fulfillment friction (payment flows, email deliverability, app experience).

HeadquartersBelo Horizonte, Minas Gerais

Company Size51–200 employees

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Bulbe Energia use?

HubSpot (CRM), Snowflake (data warehouse), Power BI and Data Studio (analytics), GA4 and Hotjar (user behavior), VWO and Optimizely (experimentation). No adopting or replacing signals in recent data.

What is Bulbe Energia working on?

CRM campaign optimization, churn reduction, NPS measurement, A/B testing, paid media performance, and conversion rate optimization. Core pain points: payment friction, customer cancellations, retention, and email deliverability.