Builder Lead Converter Tech Stack

Lead generation and sales automation platform for builders

Marketing Services Prior Lake, Minnesota 11–50 employees Founded 2006 Privately Held

Builder Lead Converter operates a lead-generation and sales-training business for residential builders, now pivoting toward AI-powered automation. The tech stack reveals an automation-first posture: Go High Level, Zapier, Make, and n8n for workflow orchestration, paired with OpenAI and Anthropic for AI agents. Active projects center on production-ready AI agents integrated with CRM and web platforms, signaling a shift from manual sales consulting toward scalable, automated lead nurturing—a move that matches their engineering-heavy hiring (7 engineering roles, mostly mid-level) and pain-point cluster around process automation and scaling.

Tech Stack 16 technologies

Core StackOpenAI Anthropic WordPress Zapier Make n8n Google Analytics Jira Go High Level Google Search Console Google Analytics 4 SEMrush Ahrefs Yoast SEO YouTube Loom

What Builder Lead Converter Is Building

◆Challenges

Automating complex messy processes
Scaling ai automation across client systems
Ticket management inefficiencies
Messy process automation
Marketing workflow automation
Increasing qualified leads
Communication gaps in client interactions
Inefficient client operations infrastructure
Automation opportunities
Expanding use of ai internally

▲Active Projects

Production-ready ai agents for internal and client systems
Ai agent design and deployment
Integrate ai agents with crm and web platforms
Youtube seo optimization
Organic growth initiatives
Automation of marketing workflows
Multi-step agent workflow development
Seo strategy improvement
Build multi-step agent workflows
Production-ready ai agent development

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Engineering

Marketing

Operations

Ops

Seniority

Mid

Junior

Senior

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About Builder Lead Converter

Builder Lead Converter helps residential builders and remodelers generate qualified leads and close sales through digital lead-capture systems, content strategy, and sales training. Founded in 2006 and headquartered in Prior Lake, Minnesota, the company serves small-to-mid-market builders with a three-step framework: attracting leads via SEO and web content optimization, capturing contact information through targeted offers, and converting prospects via multi-channel messaging. The business is now expanding beyond consulting into software, building AI agents to automate lead workflows and integrate with client CRM and web systems. The company employs 11–50 people and is hiring across engineering, marketing, and operations in the U.S. and internationally.

HeadquartersPrior Lake, Minnesota

Company Size11–50 employees

Founded2006

Hiring MarketsBrazil, Romania, Mexico, Serbia, Pakistan

Frequently Asked Questions

What tech stack does Builder Lead Converter use?

Go High Level, Zapier, Make, n8n, WordPress, OpenAI, Anthropic, Google Analytics, SEMrush, Ahrefs, Yoast SEO, Jira, and Loom. Heavy emphasis on workflow automation and AI agents.

What is Builder Lead Converter working on?

Production-ready AI agents for internal and client systems, CRM and web platform integration, multi-step agent workflows, YouTube SEO optimization, and automation of marketing workflows for lead generation and client operations.