Bucked Up Tech Stack

Performance nutrition brand scaling retail and creator partnerships

Wellness and Fitness Services Orem, Utah 51–200 employees Founded 2013 Privately Held

Bucked Up is a performance supplement brand built on direct-to-consumer playbooks and retail expansion, now scaling paid media and user-generated content production. The hiring velocity (5 roles in 30 days, all marketing-adjacent) and project mix—paid media scaling, creative testing, UGC pipeline management—reveal a company doubling down on content-driven growth to support 75,000+ retail locations. Pain points around creative optimization and UGC pipeline management suggest the marketing engine is the constraint, not product.

Tech Stack 14 technologies

Core StackAdobe Premiere Pro After Effects Google Ads AWS Klaviyo Excel Microsoft Office TikTok Meta YouTube CapCut Google Analytics 4 Google Tag Manager Google Sheets

What Bucked Up Is Building

◆Challenges

Brand performance gaps
Accurate product flow
Timely payments
Vendor accountability
Brand fame building
Brand trust building
Brand relevance building
Scaling ad creative
Optimizing creative at scale
Managing ugc pipelines

▲Active Projects

Supplier scorecards development
Brand communication plans
Integrated marketing campaigns
Brand planning processes
Press-facing experiential events
Earned media strategy
Product launches
Ugc content pipeline management
Creative testing and optimization
Scaling paid media strategy across google ads

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

Logistics

Ops

Product

Seniority

Mid

Senior

Junior

Manager

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About Bucked Up

Bucked Up manufactures and distributes performance supplements including pre-workouts, protein products, and recovery formulations. Founded in 2013, the company has grown to 51–200 employees and is headquartered in Orem, Utah. Products are available in over 75,000 retail locations domestically. The brand operates at the intersection of supplement retail and entertainment culture, partnering with athletes, fighters, and social media creators. Go-to-market strategy combines direct e-commerce (buckedup.com), retail distribution, and creator-led influencer marketing.

HeadquartersOrem, Utah

Company Size51–200 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What countries does Bucked Up hire in?

Bucked Up hires exclusively in the United States. Current open roles span marketing (6), logistics (1), ops (1), and product (1) functions.

What tech stack does Bucked Up use?

Core stack includes AWS (infrastructure), Google Ads and Google Analytics 4 (performance marketing), Klaviyo (email), and Adobe Premiere Pro, CapCut (creative production). TikTok, Meta, and YouTube are primary media channels.

What is Bucked Up working on right now?

Active projects include scaling paid media strategy across Google Ads, managing UGC content pipelines, creative testing and optimization, integrated marketing campaigns, and product launches. Supplier accountability and vendor management are concurrent operational priorities.