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Brookdale Tech Stack

Senior living and skilled nursing operator across independent living, assisted living, and memory care

Hospitals and Health Care Brentwood, TN 10,001+ employees Founded 1978 Public Company

Brookdale operates a portfolio of senior living and skilled nursing communities across independent living, assisted living, hospice, and specialized dementia care. The hiring velocity is accelerating with 1,706 open roles—734 posted in the last 30 days—and nearly 73% of active hiring is junior-level healthcare and operations staff, indicating aggressive capacity building tied to occupancy growth and staffing coverage challenges that the company identifies as top operational constraints.

Tech Stack 10 technologies

Core StackADP Kronos Microsoft Office Meta Twitter LinkedIn YouTube Instagram UKG

What Brookdale Is Building

Challenges

  • Staffing gaps
  • Financial performance
  • Improving occupancy level
  • Meeting community revenue goals
  • Managing staffing coverage
  • Minimizing use of premium labor
  • Resident engagement
  • Growing revenue and profitability
  • Budget constraints
  • Generating referral leads

Active Projects

  • Business plan development
  • Sales and marketing plans for community revenue
  • Annual operating and capital budgets
  • Business plan execution
  • Occupancy growth initiative
  • Implementing dementia care programs
  • Person centered dementia friendly programs
  • Monthly engagement calendar
  • Special events coordination
  • Renewal program

Hiring Activity

Accelerating1,700 roles · 750 in 30d

Department

Healthcare
1235
Ops
335
Support
56
Sales
21
Finance
15
Security
12
HR
7
Executive
6

Seniority

Junior
1467
Mid
142
Director
54
Manager
17
Senior
14
Lead
11

Notable leadership hires: Director, Executive Director, Memory Care Director, Senior Living Director, Director of Nursing

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About Brookdale

Brookdale is a publicly traded senior living and healthcare provider founded in 1978 and headquartered in Brentwood, Tennessee. The company operates continuing care retirement communities and specialized services including independent living, assisted living, rehabilitation and skilled nursing, hospice, home health, and dedicated Alzheimer's and dementia care programs. With over 10,000 employees, the organization serves residents and patients across the United States and Canada. Current operational focus areas include occupancy growth initiatives, revenue expansion across community properties, implementation of person-centered dementia care programs, and resident engagement programming. Staffing levels and financial performance remain core operational priorities.

HeadquartersBrentwood, TN
Company Size10,001+ employees
Founded1978
Hiring MarketsUnited States, Canada

Frequently Asked Questions

What is Brookdale's business model?

Brookdale operates a portfolio of senior living communities (independent living, assisted living, memory care, skilled nursing, hospice) and home health services. Revenue derives from resident fees and healthcare reimbursement. The company is publicly traded with 10,001+ employees.

What technology does Brookdale use?

Tech stack includes Kronos (workforce management), ADP and UKG (HR/payroll), Microsoft Office, and social platforms (LinkedIn, Meta, YouTube, Instagram) for marketing and community engagement. No recent major tech adoption or replacement activity flagged.

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