Brand Influence Group (BIG) Tech Stack

Field marketing and merchandising execution with 3,000+ mobile workforce

Advertising Services McMahons Point, NSW 1,001–5,000 employees Founded 2011 Privately Held

BIG operates a large-scale field marketing and merchandising business across Australia, deploying over 3,000 mobile workers into retail and point-of-sale environments. The tech stack is deliberately thin—Salesforce, Tableau, Circana, and Microsoft Office—reflecting a labor-intensive, execution-focused model rather than a platform-first architecture. Current projects reveal operational friction: unifying fragmented marketing and sales data, installing compliance auditing at store level, and optimizing mobile workforce routing. Hiring is heavily junior-skewed (69 of 80 roles) and concentrated in sales and marketing, signaling rapid field-team expansion rather than technical infrastructure build.

Tech Stack 11 technologies

Core StackSalesforce Tableau Circana Microsoft Office Excel PowerPoint Word Meta Google TikTok LinkedIn

What Brand Influence Group (BIG) Is Building

◆Challenges

Trade spend management
Data fragmentation across marketing channels
Integration between marketing and sales data
Lack of unified customer segmentation
Data analysis for business decisions
Reduce out of stocks
Increase compliance

▲Active Projects

Customer/mfa strategies/objectives at a multi-site operator (mso) groups and store level
Merchandising and sales teams priorities and execution requirements
Installing point of sale auditing, compliance and quality checks
Unifying marketing and sales data into a single source of truth
Building marketing dashboards from scratch
Integrating marketing data with salesforce
Mobile workforce optimisation
End to end account management of a dedicated customer portfolio
Mission plan execution
Power selling training

Hiring Activity

Accelerating80 roles · 45 in 30d

Department

Sales

Marketing

Ops

Support

Operations

Seniority

Junior

Mid

Manager

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About Brand Influence Group (BIG)

Brand Influence Group provides experiential and field marketing services, primarily merchandising and brand representation work executed by a mobile workforce of over 3,000 people across Australia. The company operates as a B2B service provider to CPG and retail brands, managing in-store execution, visual merchandising, sales support, and talent management. Operations span multiple retail sites and customer portfolios, with day-to-day focus on compliance, stock management, and sales performance at the store level. The business model is built on high-velocity field deployment and direct execution rather than software licensing or platform revenue.

HeadquartersMcMahons Point, NSW

Company Size1,001–5,000 employees

Founded2011

Hiring MarketsAustralia

Frequently Asked Questions

What is Brand Influence Group's tech stack?

BIG uses Salesforce for CRM, Tableau for dashboards, Circana for retail analytics, Microsoft Office suite, and social platforms (Meta, TikTok, LinkedIn) for marketing. No data warehouse or ETL tools are currently in use.

What is Brand Influence Group working on?

Key projects include integrating marketing and sales data into Salesforce, building marketing dashboards, installing point-of-sale compliance auditing, optimizing mobile workforce deployment, and reducing out-of-stocks and improving customer segmentation.