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Brand Collective Tech Stack

Omnichannel apparel and footwear retailer operating 350+ stores across Australia

Retail Apparel and Fashion Cremorne, Victoria 1,001–5,000 employees Founded 2014 Privately Held

Brand Collective operates a portfolio of footwear and apparel brands across 350+ physical stores and digital channels, serving 3,000+ employees. The tech stack is retail-standard (Shopify, POS, Adobe Creative Cloud, Google Analytics 4, Klaviyo) but reveals operational maturity in inventory and SEO challenges—pain points around stock shrinkage, product feed optimization, and core web vitals suggest the company is scaling omnichannel coordination while managing complexity across multiple brand identities. Current hiring is heavily weighted toward sales roles, with an emerging marketing function building out campaign infrastructure.

Tech Stack 16 technologies

Core StackAdobe Illustrator Adobe Creative Cloud Shopify Asana AutoCAD Klaviyo Google Merchant Center Google Analytics 4 Google Search Console SEMrush Ahrefs Screaming Frog Excel Microsoft Office POS Google Docs

What Brand Collective Is Building

◆Challenges

Stock shrinkage
Loss prevention
Optimising product feeds
Accurate timely financial reporting
Sales performance improvement
Quality or construction issues
Aligning campaigns across brand teams
Improving core web vitals
Balancing assortment
Ensuring product and order processes run smoothly

▲Active Projects

Designing and developing kids footwear ranges
New store opening stock support
Continuous improvement in garment quality
Garment specification development
Seo roadmap
Content calendars
Creating sales and marketing tools for seasonal launches
Brand launches
Repositioning
Managing the full product lifecycle

Hiring Activity

Accelerating55 roles · 35 in 30d

Department

Sales

36

Marketing

9

Ops

3

Product

3

Finance

2

Construction

1

Design

1

Seniority

Junior

27

Mid

12

Manager

11

Senior

4

Lead

1

Notable leadership hires: Head of Marketing

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About Brand Collective

Brand Collective is one of Australia's largest footwear and apparel retail groups, with a portfolio spanning heritage and contemporary brands, private labels, and international luxury lines. The company operates across 350+ stores and digital touchpoints, employing over 3,000 team members. Core operations include store management, wholesale, ecommerce, design, and account management. Active projects center on product lifecycle management (kids footwear ranges, garment specification, quality improvement), seasonal sales tooling, and brand repositioning. Challenges center on inventory control, loss prevention, multi-brand campaign alignment, and product feed accuracy.

HeadquartersCremorne, Victoria

Company Size1,001–5,000 employees

Founded2014

Hiring MarketsAustralia

Frequently Asked Questions

What technology does Brand Collective use for retail?

Shopify for ecommerce, POS systems for in-store operations, Google Analytics 4 and Search Console for performance tracking, Klaviyo for email marketing, and Adobe Creative Cloud for design and marketing assets.